First Heartland Consultants, Inc.

CIK Number: 0001428793

968.97M
Market Value
431
# of Holdings
15 months
Avg. Holding Period
Win Rate
Peformance 3-Years
Rank Symbol Name Price % Change Shares % Change Shares Market Value Avg. Price Paid % Weight
1 SPLG SPDR Portfolio ...
70.28
-0.87% 491.15K -1.9% 33.86M 53.36 3.47%
2 ACIO Aptus Collared ...
40.56
-0.47% 822.77K -3.7% 33.11M 29.53 3.40%
3 QQQ Invesco QQQ Tru...
528.89
-1.01% 63.35K -3.42% 32.39M 402.27 3.32%
4 SPY SPDR S&P 500 ET...
597.40
-0.88% 52.94K +4.08% 31.03M 471.6 3.18%
5 BSV Vanguard Short-...
78.16
+0.11% 298.48K -16.63% 23.06M 76.27 2.37%
6 RDVY First Trust Ris...
60.66
-0.85% 384.89K +13.38% 22.76M 52.65 2.33%
7 DRSK Aptus Defined R...
28.14
-0.25% 763.26K +35.88% 20.94M 28.31 2.15%
8 OSCV Opus Small Cap ...
35.61
-0.28% 553.61K +3.25% 20.48M 35.27 2.10%
9 SPYG SPDR Portfolio ...
91.36
-0.84% 220.87K -2.86% 19.41M 59.41 1.99%
10 SPDW SPDR Portfolio ...
39.95
-1.27% 554.58K +12.71% 18.93M 32.66 1.94%
11 SPYV SPDR Portfolio ...
51.12
-0.88% 329.92K +7.27% 16.87M 48.71 1.73%
12 IVW iShares S&P 500...
105.37
-0.85% 164.43K -41.58% 16.69M 83.79 1.71%
13 AAPL Apple Inc.
195.57
-1.44% 66.27K -4.7% 16.59M 31.33 1.70%
14 FLGV Franklin U.S. T...
20.32
+0.37% 764.41K +100.00% 15.38M 20.12 1.58%
15 VUG Vanguard Growth...
420.16
-0.82% 36.37K -30.41% 14.93M 272.3 1.53%
16 UCON First Trust TCW...
24.76
+0.18% 602.11K +543.06% 14.84M 24.61 1.52%
17 DIA SPDR Dow Jones ...
423.07
-0.75% 33.72K +34.01% 14.35M 386.81 1.47%
18 EMXC iShares MSCI Em...
60.44
-1.46% 226.86K +13.12% 12.58M 58.55 1.29%
19 AMZN Amazon.com, Inc...
214.87
-0.57% 55.02K -11.28% 12.07M 116.51 1.24%
20 NVDA NVIDIA Corporat...
144.07
-0.43% 87.37K -6.8% 11.73M 13.54 1.20%
21 SDVY First Trust SMI...
34.27
-1.08% 304.14K -5.19% 10.9M 32.26 1.12%
22 VTV Vanguard Value ...
172.71
-0.87% 60.03K +4.83% 10.16M 132.81 1.04%
23 VXF Vanguard Extend...
186.04
-0.9% 53.16K +1.76K% 10.1M 188.96 1.04%
24 VIG Vanguard Divide...
199.44
-0.85% 49K -22.27% 9.6M 155.5 0.98%
25 IWV iShares Russell...
338.70
-0.91% 27.55K -39.67% 9.21M 299.97 0.94%
26 IVV iShares Core S&...
598.51
-0.87% 15.55K +6.03% 9.15M 425.38 0.94%
27 BEMO Aptus Behaviora...
29.97
-0.39% 194.87K -5.91% 9.1M 42.64 0.93%
28 MINT PIMCO Enhanced ...
100.35
+0.01% 87.97K +20.89% 8.83M 99.81 0.91%
29 VEA Vanguard Develo...
55.73
-1.28% 178.8K +12.01% 8.55M 42.28 0.88%
30 GRID First Trust NAS...
133.41
-1.49% 70.27K +0.99% 8.39M 115.02 0.86%
31 PYLD PIMCO ETF Trust...
26.25
+0.25% 313.99K +105.74% 8.14M 25.6 0.83%
32 VOO Vanguard 500 In...
549.20
-0.88% 14.4K +97.92% 7.76M 432.98 0.80%
33 BKAG BNY Mellon Core...
41.70
+0.31% 181.97K +18.27% 7.5M 40.65 0.77%
34 IVE iShares S&P 500...
189.84
-0.94% 37.98K +10.70% 7.25M 162.72 0.74%
35 BRK-B Berkshire Hatha...
483.43
-1.39% 15.05K +22.40% 6.82M 212.67 0.70%
36 FBCG Fidelity Blue C...
45.80
-0.89% 147.25K +196.04% 6.81M 40.37 0.70%
37 BNDX Vanguard Total ...
49.34
+0.10% 133.84K +9.32% 6.56M 49.38 0.67%
38 IYW iShares U.S. Te...
164.89
-0.61% 40.67K +15.18% 6.49M 132.39 0.67%
39 VBK Vanguard Small ...
268.41
-0.83% 23.16K -31.28% 6.49M 256.5 0.67%
40 VTI Vanguard Total ...
293.93
-0.86% 22.35K +7.41% 6.48M 216.44 0.66%
41 MSFT Microsoft Corpo...
477.90
-0.26% 14.56K -4.59% 6.14M 131.63 0.63%
42 ITOT iShares Core S&...
130.11
-0.88% 45.7K -6.39% 5.88M 82.27 0.60%
43 COWZ Pacer US Cash C...
54.70
-0.92% 103.58K +12.59% 5.85M 51.2 0.60%
44 EDIV SPDR S&P Emergi...
38.11
-0.94% 159.41K +18.20% 5.62M 37.3 0.58%
45 FMB First Trust Man...
49.81
+0.17% 105.74K +6.59% 5.39M 50.12 0.55%
46 IUSG iShares Core S&...
144.03
-0.85% 37.82K +0.87% 5.27M 72.7 0.54%
47 QQQM Invesco NASDAQ ...
217.77
-1.01% 25.01K +4.54% 5.26M 166.94 0.54%
48 BIV Vanguard Interm...
76.33
+0.34% 69.2K +6.48% 5.17M 77.48 0.53%
49 LMBS First Trust Low...
49.10
+0.11% 104.39K +100.00% 5.08M 48.67 0.52%
50 BND Vanguard Total ...
72.80
+0.33% 68.53K +6.48% 4.93M 72.73 0.51%
51 FDL First Trust Mor...
41.99
-0.91% 121.43K +2.95% 4.89M 37.07 0.50%
52 VB Vanguard Small ...
230.11
-0.97% 19.61K +4.10% 4.71M 182.55 0.48%
53 IUSB iShares Core To...
45.69
+0.27% 103.73K +1.04% 4.69M 46.1 0.48%
54 TBIL US Treasury 3 M...
49.93
+0.02% 82.41K -14.75% 4.11M 50.07 0.42%
55 MTUM iShares MSCI US...
229.92
-0.78% 19.35K +1.34K% 4M 203.45 0.41%
56 RLY SPDR SSgA Multi...
29.52
-0.12% 144.27K +100.00% 3.9M 27.02 0.40%
57 SNOV First Trust ETF
22.68
-0.7% 164.52K +100.00% 3.8M 23.1 0.39%
58 QUAL iShares MSCI US...
177.75
-0.98% 21.34K +88.90% 3.8M 163.85 0.39%
59 JUCY Aptus Enhanced ...
22.31
0.00% 156.03K -64.92% 3.55M 25 0.36%
60 IJJ iShares S&P Mid...
120.25
-0.96% 27.63K +636.07% 3.45M 121.87 0.35%
61 IYF iShares U.S. Fi...
114.30
-0.84% 31.2K +8.92% 3.45M 96.3 0.35%
62 WMT Walmart Inc.
94.21
-0.08% 37.53K -5.59% 3.39M 38.14 0.35%
63 FV First Trust Dor...
57.13
-1.05% 57.36K +5.38% 3.39M 29.06 0.35%
64 IYY iShares Dow Jon...
145.29
-0.89% 23.63K -0.47% 3.38M 76.04 0.35%
65 DYNF BlackRock U.S. ...
52.27
-0.86% 65.44K +84.46% 3.35M 48.3 0.34%
66 XDEC FT Cboe Vest U....
38.19
-0.35% 88.44K +199.06% 3.3M 35.1 0.34%
67 NJUL Innovator Nasda...
65.22
-0.69% 50.87K +0.50% 3.19M 59.32 0.33%
68 SHY iShares 1-3 Yea...
82.44
+0.05% 38.84K +100.00% 3.18M 81.98 0.33%
69 BLV Vanguard Long-T...
68.23
+0.83% 45.52K +6.74% 3.11M 80.19 0.32%
70 VMBS Vanguard Mortga...
45.77
+0.32% 65.29K +8.82% 2.96M 47.37 0.30%
71 LLY Eli Lilly and C...
791.46
-2% 3.83K -2.54% 2.96M 144.81 0.30%
72 VWO Vanguard Emergi...
48.28
-1.13% 66.73K +8.46% 2.94M 41.65 0.30%
73 RSP Invesco S&P 500...
177.26
-1.01% 16.71K +236.20% 2.93M 167.85 0.30%
74 NAPR Innovator Nasda...
50.25
-0.18% 56.83K -4.29% 2.86M 42.01 0.29%
75 TSLA Tesla, Inc.
316.28
-3.9% 6.98K +6.45% 2.82M 175.83 0.29%
76 BUFR First Trust Cbo...
31.05
-0.56% 91.38K +46.28% 2.78M 25.53 0.29%
77 FVD First Trust Val...
44.25
-0.87% 63.66K +37.69% 2.78M 40.97 0.28%
78 VXUS Vanguard Total ...
67.54
-1.24% 46.19K +52.03% 2.72M 59.04 0.28%
79 PZA Invesco Nationa...
22.39
+0.16% 114.98K -6.85% 2.71M 23.05 0.28%
80 USMV iShares MSCI US...
92.09
-0.69% 30.31K -1.27% 2.69M 60.08 0.28%
81 SCHD Schwab U.S. Div...
26.70
-0.8% 96.81K +229.28% 2.64M 23.93 0.27%
82 QDEC FT Cboe Vest Na...
28.48
-0.4% 94.48K +100.00% 2.6M 27.54 0.27%
83 GOOG Alphabet Inc.
177.16
-0.44% 13.49K -15.5% 2.57M 111.41 0.26%
84 JAVA JPMorgan Active...
63.75
-0.76% 39.91K +100.00% 2.53M 63.3 0.26%
85 DVY iShares Select ...
129.58
-0.84% 18.83K +645.41% 2.47M 128.51 0.25%
86 EFA iShares MSCI EA...
86.94
-1.25% 32.37K -28.32% 2.44M 77.95 0.25%
87 CIBR First Trust NAS...
73.23
+0.03% 36.92K -0.8% 2.34M 54.46 0.24%
88 IJS iShares S&P Sma...
96.41
-1.36% 21.35K -37.66% 2.32M 98.99 0.24%
89 FTSL First Trust Sen...
45.98
+0.09% 49.92K -2.91% 2.31M 46.82 0.24%
90 META Meta Platforms,...
697.17
-0.7% 3.92K +7.66% 2.29M 296.45 0.24%
91 NOBL ProShares S&P 5...
99.17
-1.11% 22.96K +8.96% 2.29M 91.24 0.23%
92 TPLC Timothy Plan US...
43.84
-0.69% 52.7K +29.89% 2.26M 41.44 0.23%
93 XMHQ Invesco S&P Mid...
96.08
-0.84% 22.91K -33.51% 2.26M 106.06 0.23%
94 V Visa Inc.
357.69
+0.62% 7.06K -6.25% 2.23M 157 0.23%
95 IWM iShares Russell...
208.41
-1.12% 10.07K -27.9% 2.22M 215.19 0.23%
96 FTSM First Trust Enh...
59.91
-0.01% 35.72K 0.00% 2.14M 59.56 0.22%
97 XLK Technology Sele...
241.22
-0.75% 8.98K -6.41% 2.09M 155.85 0.21%
98 COST Costco Wholesal...
977.59
-0.69% 2.24K +6.83% 2.05M 420.9 0.21%
99 PAVE Global X U.S. I...
42.01
-0.91% 50.63K +144.23% 2.05M 38.23 0.21%
100 CGDV Capital Group D...
38.27
-0.84% 57.36K +66.50% 2.02M 27.77 0.21%
101 JPM JPMorgan Chase ...
269.39
-0.36% 8.39K -1.59% 2.01M 136.33 0.21%
102 QJUN FT Cboe Vest Na...
28.88
-1.2% 70.86K +0.14% 1.99M 22.32 0.20%
103 IYR iShares U.S. Re...
94.20
-0.41% 20.66K +100.00% 1.92M 93.06 0.20%
104 FBTC Fidelity Wise O...
91.43
-3.69% 23.24K +341.32% 1.9M 76.92 0.19%
105 FAUG FT Cboe Vest U....
47.77
-0.45% 40.42K +2.88% 1.88M 43.85 0.19%
106 EFV iShares MSCI EA...
61.92
-1.31% 34.72K +30.93% 1.82M 53.04 0.19%
107 FIXD First Trust TCW...
43.57
+0.37% 42.25K -89.27% 1.82M 43.84 0.19%
108 EFG iShares MSCI EA...
108.29
-1.34% 18.5K +41.94% 1.79M 97.17 0.18%
109 IUSV iShares Core S&...
91.94
-0.91% 19.32K +0.65% 1.79M 56.03 0.18%
110 IEF iShares 7-10 Ye...
94.47
+0.48% 18.86K -4.33% 1.74M 96.89 0.18%
111 JEPQ JPMorgan Nasdaq...
52.78
-0.7% 30.37K +16.56% 1.71M 51.88 0.18%
112 DOL WisdomTree Inte...
59.18
-1.34% 34.31K +169.13% 1.7M 49.99 0.17%
113 TPSC Timothy Plan US...
37.57
-1.02% 39.15K +15.32% 1.53M 35.02 0.16%
114 IJH iShares Core S&...
60.20
-0.88% 23.74K +21.07% 1.48M 50.46 0.15%
115 ORLY O'Reilly Automo...
88.78
+0.75% 1.25K 0.00% 1.48M 563.58 0.15%
116 FICO Fair Isaac Corp...
1778.93
-1.95% 737 0.00% 1.47M 471.77 0.15%
117 GOOGL Alphabet Inc.
175.88
-0.51% 7.71K -8.25% 1.46M 126.37 0.15%
118 TPHD Timothy Plan Hi...
37.40
-0.76% 39.69K +18.56% 1.44M 35.75 0.15%
119 AIRR First Trust RBA...
77.83
-0.41% 18.57K +106.56% 1.43M 73.42 0.15%
120 ELCV Eventide High D...
24.88
-0.42% 57.56K +100.00% 1.42M 24.72 0.15%
121 XJUN FT Cboe Vest U....
40.32
-0.06% 36.55K +2.10% 1.41M 29.67 0.14%
122 MBB iShares MBS ETF
92.68
+0.28% 15.34K +17.07% 1.41M 93.61 0.14%
123 DECK Deckers Outdoor...
102.63
-0.96% 6.86K -0.06% 1.39M 63.85 0.14%
124 JEPI JPMorgan Equity...
55.86
-0.72% 24.13K -5.1% 1.39M 54.75 0.14%
125 IJK iShares S&P Mid...
88.11
-0.76% 15.03K -55.1% 1.37M 84.47 0.14%
126 CALF Pacer US Small ...
39.43
-0.68% 31K +37.91% 1.36M 43.12 0.14%
127 SPBO SPDR Portfolio ...
28.82
+0.28% 47.29K +100.00% 1.35M 28.64 0.14%
128 JNJ Johnson & Johns...
152.38
-1.83% 8.78K +100.00% 1.27M 144.62 0.13%
129 XSEP FT Cboe Vest U....
40.05
-0.33% 32.23K -56.88% 1.25M 33.47 0.13%
130 DGRO iShares Core Di...
62.20
-0.9% 20.41K +1.91% 1.25M 37.87 0.13%
131 TLT iShares 20+ Yea...
86.50
+1.22% 14.27K -19.31% 1.25M 102.22 0.13%
132 CGIE Capital Group I...
32.23
-1.36% 45.01K +100.00% 1.24M 27.51 0.13%
133 FIW First Trust Wat...
105.53
-1.05% 11.88K +11.89% 1.21M 93.52 0.12%
134 CAT Caterpillar Inc...
357.72
-1.3% 3.26K -2.43% 1.18M 166.97 0.12%
135 QTEC First Trust NAS...
204.26
-0.58% 6.21K +104.99% 1.17M 152.13 0.12%
136 DIVO Amplify CWP Enh...
41.50
-0.41% 28.53K +3.23% 1.15M 34.36 0.12%
137 GRNY Tidal Trust III...
21.43
-1.13% 56.24K +100.00% 1.12M 19.96 0.12%
138 FMDE Fidelity Coving...
33.34
-0.97% 33.87K +100.00% 1.11M 32.85 0.11%
139 CMG Chipotle Mexica...
51.38
-2.2% 18.31K +0.02% 1.1M 53.37 0.11%
140 PG The Procter & G...
158.46
-1.5% 6.55K +4.04% 1.1M 101.3 0.11%
141 VEU Vanguard FTSE A...
65.74
-1.28% 19.08K +18.15% 1.1M 59.78 0.11%
142 MA Mastercard Inco...
569.23
+0.10% 1.98K -1.2% 1.04M 293.38 0.11%
143 CGUS Capital Group C...
35.74
-0.74% 28.89K +13.04% 1.01M 22.35 0.10%
144 HD The Home Depot,...
348.70
-1.37% 2.48K -14.35% 963.27K 188.44 0.10%
145 ABBV AbbVie Inc.
185.53
-2.8% 5.35K +0.07% 950.07K 96.77 0.10%
146 HDV iShares Core Hi...
116.30
-0.63% 8.41K +6.33% 944.18K 102.61 0.10%
147 BA The Boeing Comp...
200.30
-0.69% 5.33K +1.56% 943.74K 195.14 0.10%
148 DECW Allianzim U.S. ...
30.98
-0.37% 30.93K -0.73% 941.01K 27.39 0.10%
149 ZALT Innovator U.S. ...
30.66
-0.21% 31.1K +158.68% 925.65K 29.56 0.09%
150 JPST JPMorgan Ultra-...
50.53
+0.01% 18.24K +25.17% 918.77K 50.24 0.09%