First Heartland Consultants, Inc.
CIK Number: 0001428793
Main Sectors:
Top Industries:
Filing Date: May 7, 2025
| Rank | Symbol | Name | Price | % Change | Shares | % Change Shares | Market Value | Avg. Price Paid | % Weight | Asset Type |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | SPLG | SPDR Portfolio ... | 76.52 | +0.22% | 500.23K | +1.85% | 32.9M | 53.59 | 3.39% | Share |
| 2 | ACIO | Aptus Collared ... | 42.72 | +0.16% | 839.56K | +2.04% | 32.48M | 29.71 | 3.35% | Share |
| 3 | SPY | SPDR S&P 500 ET... | 650.36 | +0.24% | 51.76K | -2.23% | 28.95M | 471.6 | 2.99% | Share |
| 4 | UCON | First Trust TCW... | 25.18 | -0.06% | 931.29K | +54.67% | 23.05M | 24.66 | 2.38% | Share |
| 5 | DRSK | Aptus Defined R... | 28.76 | +0.24% | 783.65K | +2.67% | 21.37M | 28.29 | 2.21% | Share |
| 6 | SPDW | SPDR Portfolio ... | 42.20 | -0.38% | 559.2K | +0.83% | 20.36M | 32.69 | 2.10% | Share |
| 7 | OSCV | Opus Small Cap ... | 38.12 | -0.96% | 566.64K | +2.35% | 19.75M | 35.26 | 2.04% | Share |
| 8 | QQQ | Invesco QQQ Tru... | 580.48 | +0.28% | 41.61K | -34.31% | 19.51M | 402.27 | 2.01% | Share |
| 9 | PYLD | PIMCO ETF Trust... | 26.75 | -0.09% | 668.15K | +112.80% | 17.61M | 26 | 1.82% | Share |
| 10 | SPYV | SPDR Portfolio ... | 54.38 | -0.05% | 335.17K | +1.59% | 17.12M | 48.75 | 1.77% | Share |
| 11 | RDVY | First Trust Ris... | 65.79 | -0.36% | 287.65K | -25.26% | 16.84M | 52.65 | 1.74% | Share |
| 12 | SPYG | SPDR Portfolio ... | 101.41 | +0.44% | 204.93K | -7.22% | 16.47M | 59.41 | 1.70% | Share |
| 13 | BSV | Vanguard Short-... | 78.94 | -0.1% | 209.93K | -29.67% | 16.43M | 76.27 | 1.70% | Share |
| 14 | IVW | iShares S&P 500... | 117.14 | +0.45% | 174.35K | +6.03% | 16.18M | 84.31 | 1.67% | Share |
| 15 | MINT | PIMCO Enhanced ... | 100.42 | +0.02% | 146.81K | +66.90% | 14.77M | 100.14 | 1.52% | Share |
| 16 | AAPL | Apple Inc. | 234.35 | -1.48% | 60.49K | -8.71% | 13.44M | 31.33 | 1.39% | Share |
| 17 | EMXC | iShares MSCI Em... | 65.01 | +0.31% | 224.51K | -1.03% | 12.37M | 58.55 | 1.28% | Share |
| 18 | FDL | First Trust Mor... | 43.67 | +0.23% | 273.75K | +125.43% | 11.89M | 40.61 | 1.23% | Share |
| 19 | DIA | SPDR Dow Jones ... | 458.02 | +0.40% | 26.97K | -20.01% | 11.32M | 386.81 | 1.17% | Share |
| 20 | VUG | Vanguard Growth... | 467.23 | +0.36% | 30.34K | -16.58% | 11.25M | 272.3 | 1.16% | Share |
| 21 | AMZN | Amazon.com, Inc... | 238.24 | +1.02% | 52.9K | -3.87% | 10.06M | 116.51 | 1.04% | Share |
| 22 | FLGV | Franklin U.S. T... | 20.68 | -0.22% | 476.87K | -37.62% | 9.81M | 20.12 | 1.01% | Share |
| 23 | SDVY | First Trust SMI... | 37.89 | -1.1% | 285.78K | -6.04% | 9.57M | 32.26 | 0.99% | Share |
| 24 | TLH | iShares 10-20 Y... | 103.04 | -0.37% | 92.12K | +100.00% | 9.56M | 103.75 | 0.99% | Share |
| 25 | BRK-B | Berkshire Hatha... | 492.72 | -0.21% | 17.21K | +14.33% | 9.16M | 252.77 | 0.95% | Share |
| 26 | VTV | Vanguard Value ... | 182.49 | +0.10% | 52.91K | -11.87% | 9.14M | 132.81 | 0.94% | Share |
| 27 | NVDA | NVIDIA Corporat... | 170.76 | +1.46% | 82.27K | -5.84% | 8.92M | 13.54 | 0.92% | Share |
| 28 | CGDV | Capital Group D... | 41.41 | +0.04% | 240.14K | +318.63% | 8.56M | 33.76 | 0.88% | Share |
| 29 | VEA | Vanguard Develo... | 59.37 | -0.28% | 164.73K | -7.87% | 8.37M | 42.28 | 0.86% | Share |
| 30 | IWV | iShares Russell... | 370.92 | +0.20% | 26.22K | -4.84% | 8.33M | 299.97 | 0.86% | Share |
| 31 | VIG | Vanguard Divide... | 212.57 | -0.07% | 42.89K | -12.47% | 8.32M | 155.5 | 0.86% | Share |
| 32 | CGIC | Capital Group I... | 30.20 | +0.07% | 318K | +1.45K% | 8.26M | 25.86 | 0.85% | Share |
| 33 | GRID | First Trust NAS... | 144.32 | -0.23% | 72.52K | +3.21% | 8.2M | 114.96 | 0.85% | Share |
| 34 | BKAG | BNY Mellon Core... | 42.60 | -0.14% | 184.43K | +1.35% | 7.77M | 40.67 | 0.80% | Share |
| 35 | PTRB | PGIM Total Retu... | 42.24 | -0.24% | 180.51K | +2.56K% | 7.53M | 41.71 | 0.78% | Share |
| 36 | RLY | SPDR SSgA Multi... | 30.31 | +0.07% | 261.69K | +81.39% | 7.47M | 27.7 | 0.77% | Share |
| 37 | FBCG | Fidelity Blue C... | 52.18 | +0.44% | 170.91K | +16.07% | 6.83M | 40.32 | 0.70% | Share |
| 38 | FMB | First Trust Man... | 50.40 | -0.12% | 129.23K | +22.22% | 6.52M | 50.18 | 0.67% | Share |
| 39 | LMBS | First Trust Low... | 49.85 | -0.1% | 131.66K | +26.13% | 6.47M | 48.77 | 0.67% | Share |
| 40 | IVV | iShares Core S&... | 653.63 | +0.23% | 11.38K | -26.84% | 6.39M | 425.38 | 0.66% | Share |
| 41 | QDEC | FT Cboe Vest Na... | 30.57 | +0.26% | 240.85K | +154.92% | 6.3M | 26.7 | 0.65% | Share |
| 42 | BNDX | Vanguard Total ... | 49.42 | -0.04% | 124.67K | -6.85% | 6.09M | 49.38 | 0.63% | Share |
| 43 | VTI | Vanguard Total ... | 320.97 | +0.12% | 22.01K | -1.5% | 6.05M | 216.44 | 0.62% | Share |
| 44 | IVE | iShares S&P 500... | 202.90 | +0.02% | 30.84K | -18.8% | 5.88M | 162.72 | 0.61% | Share |
| 45 | ITOT | iShares Core S&... | 142.53 | +0.16% | 46.15K | +0.98% | 5.63M | 82.66 | 0.58% | Share |
| 46 | BIV | Vanguard Interm... | 78.28 | -0.16% | 72.14K | +4.25% | 5.52M | 77.44 | 0.57% | Share |
| 47 | IEF | iShares 7-10 Ye... | 96.85 | -0.24% | 57.43K | +204.50% | 5.48M | 95.87 | 0.57% | Share |
| 48 | EDIV | SPDR S&P Emergi... | 38.89 | -0.15% | 153.27K | -3.85% | 5.47M | 37.3 | 0.56% | Share |
| 49 | MSFT | Microsoft Corpo... | 498.41 | +0.04% | 14.17K | -2.63% | 5.32M | 131.63 | 0.55% | Share |
| 50 | MTUM | iShares MSCI US... | 248.34 | +0.75% | 26.29K | +35.87% | 5.31M | 203.1 | 0.55% | Share |
| 51 | EUSA | iShares MSCI US... | 102.50 | -0.11% | 55.99K | +103.76% | 5.24M | 76.9 | 0.54% | Share |
| 52 | IYW | iShares U.S. Te... | 185.02 | +0.43% | 37.17K | -8.61% | 5.22M | 132.39 | 0.54% | Share |
| 53 | QQQM | Invesco NASDAQ ... | 238.97 | +0.29% | 26.34K | +5.31% | 5.08M | 168.26 | 0.52% | Share |
| 54 | TBIL | US Treasury 3 M... | 49.90 | 0.00% | 100.62K | +22.09% | 5.03M | 50.06 | 0.52% | Share |
| 55 | SNOV | FT Vest U.S. Sm... | 24.31 | -0.37% | 226.15K | +37.47% | 4.99M | 22.82 | 0.51% | Share |
| 56 | SHY | iShares 1-3 Yea... | 82.90 | -0.08% | 58.62K | +50.95% | 4.85M | 82.23 | 0.50% | Share |
| 57 | GCC | WisdomTree Enha... | 20.73 | -0.26% | 245.53K | +100.00% | 4.81M | 19.61 | 0.50% | Share |
| 58 | IUSG | iShares Core S&... | 159.94 | +0.39% | 37.58K | -0.64% | 4.78M | 72.7 | 0.49% | Share |
| 59 | VOO | Vanguard S&P 50... | 597.87 | +0.23% | 9.25K | -35.79% | 4.75M | 432.98 | 0.49% | Share |
| 60 | SCHD | Schwab U.S. Div... | 27.44 | -0.02% | 164.83K | +70.26% | 4.61M | 25.59 | 0.48% | Share |
| 61 | VBK | Vanguard Small ... | 296.47 | -0.8% | 17.75K | -23.33% | 4.47M | 256.5 | 0.46% | Share |
| 62 | COWZ | Pacer US Cash C... | 57.39 | -0.21% | 80.97K | -21.83% | 4.43M | 51.2 | 0.46% | Share |
| 63 | XDEC | FT Cboe Vest U.... | 39.82 | +0.10% | 113.45K | +28.29% | 4.17M | 35.48 | 0.43% | Share |
| 64 | IUSB | iShares Core To... | 46.71 | -0.15% | 85.57K | -17.51% | 3.94M | 46.1 | 0.41% | Share |
| 65 | VB | Vanguard Small ... | 253.96 | -0.76% | 17.1K | -12.8% | 3.79M | 182.55 | 0.39% | Share |
| 66 | WMT | Walmart Inc. | 102.30 | +0.02% | 40.29K | +7.35% | 3.54M | 41.54 | 0.36% | Share |
| 67 | IYF | iShares U.S. Fi... | 124.86 | +0.38% | 30.92K | -0.92% | 3.49M | 96.3 | 0.36% | Share |
| 68 | VXUS | Vanguard Total ... | 72.38 | -0.12% | 55.67K | +20.52% | 3.46M | 59.56 | 0.36% | Share |
| 69 | JUCY | Aptus Enhanced ... | 22.31 | +0.09% | 147.12K | -5.71% | 3.36M | 25 | 0.35% | Share |
| 70 | BLV | Vanguard Long-T... | 70.75 | -0.35% | 47.62K | +4.63% | 3.35M | 79.76 | 0.35% | Share |
| 71 | IYY | iShares Dow Jon... | 158.88 | +0.18% | 24.41K | +3.28% | 3.32M | 77.94 | 0.34% | Share |
| 72 | FV | First Trust Dor... | 61.49 | +0.11% | 59.76K | +4.19% | 3.28M | 30.1 | 0.34% | Share |
| 73 | VMBS | Vanguard Mortga... | 46.95 | -0.28% | 69.99K | +7.19% | 3.24M | 47.3 | 0.33% | Share |
| 74 | BUFR | FT Vest Laddere... | 33.01 | +0.14% | 106.32K | +16.35% | 3.16M | 26.11 | 0.33% | Share |
| 75 | LLY | Eli Lilly and C... | 750.59 | +1.62% | 3.78K | -1.25% | 3.12M | 144.81 | 0.32% | Share |
| 76 | VWO | Vanguard Emergi... | 52.66 | +0.35% | 67.99K | +1.89% | 3.08M | 41.72 | 0.32% | Share |
| 77 | USMV | iShares MSCI US... | 94.22 | +0.16% | 30.66K | +1.18% | 2.87M | 60.47 | 0.30% | Share |
| 78 | NOCT | Innovator Growt... | 56.35 | +0.16% | 56.73K | +100.00% | 2.82M | 49.71 | 0.29% | Share |
| 79 | BND | Vanguard Total ... | 74.37 | -0.19% | 35.91K | -47.6% | 2.64M | 72.73 | 0.27% | Share |
| 80 | SHV | iShares Short T... | 110.24 | -0.01% | 23.01K | +100.00% | 2.54M | 110.46 | 0.26% | Share |
| 81 | NOBL | ProShares S&P 5... | 103.77 | -0.57% | 24.79K | +7.95% | 2.53M | 92.05 | 0.26% | Share |
| 82 | META | Meta Platforms,... | 765.70 | +1.78% | 4.37K | +11.40% | 2.52M | 325.1 | 0.26% | Share |
| 83 | PZA | Invesco Nationa... | 22.77 | -0.02% | 107.66K | -6.37% | 2.48M | 23.05 | 0.26% | Share |
| 84 | V | Visa Inc. | 343.99 | +0.49% | 6.9K | -2.21% | 2.42M | 157 | 0.25% | Share |
| 85 | EFA | iShares MSCI EA... | 92.39 | -0.34% | 28.79K | -11.04% | 2.35M | 77.95 | 0.24% | Share |
| 86 | FTSL | First Trust Sen... | 45.99 | -0.02% | 49.65K | -0.53% | 2.27M | 46.82 | 0.23% | Share |
| 87 | CIBR | First Trust NAS... | 74.56 | -0.2% | 35.29K | -4.4% | 2.22M | 54.46 | 0.23% | Share |
| 88 | COST | Costco Wholesal... | 979.25 | +0.76% | 2.32K | +3.84% | 2.2M | 440.33 | 0.23% | Share |
| 89 | FTSM | First Trust Enh... | 60.00 | -0.02% | 35.64K | -0.22% | 2.13M | 59.56 | 0.22% | Share |
| 90 | QUAL | iShares MSCI US... | 190.01 | +0.16% | 12.32K | -42.26% | 2.11M | 163.85 | 0.22% | Share |
| 91 | IJJ | iShares S&P Mid... | 130.61 | -0.71% | 17.44K | -36.87% | 2.09M | 121.87 | 0.22% | Share |
| 92 | JPM | JPMorgan Chase ... | 297.80 | +1.67% | 8.49K | +1.08% | 2.08M | 137.5 | 0.21% | Share |
| 93 | TPLC | Timothy Plan US... | 45.90 | -0.22% | 48.95K | -7.11% | 2.08M | 41.44 | 0.21% | Share |
| 94 | GRNY | Tidal Trust III... | 23.82 | +0.49% | 111.06K | +97.49% | 2.02M | 19.08 | 0.21% | Share |
| 95 | XMHQ | Invesco S&P Mid... | 105.34 | -0.99% | 21.15K | -7.67% | 1.94M | 106.06 | 0.20% | Share |
| 96 | IJT | iShares S&P Sma... | 140.30 | -0.8% | 15.52K | +100.00% | 1.93M | 124.5 | 0.20% | Share |
| 97 | FVD | First Trust Val... | 46.05 | -0.22% | 41.54K | -34.75% | 1.85M | 40.97 | 0.19% | Share |
| 98 | FBTC | Fidelity Wise O... | 97.13 | -0.7% | 25.71K | +10.64% | 1.85M | 76.44 | 0.19% | Share |
| 99 | IJS | iShares S&P Sma... | 109.79 | -0.97% | 18.65K | -12.64% | 1.82M | 98.99 | 0.19% | Share |
| 100 | GOOG | Alphabet Inc. | 239.94 | +2.47% | 11.63K | -13.82% | 1.82M | 111.41 | 0.19% | Share |
| 101 | IUSV | iShares Core S&... | 98.40 | -0.08% | 19.68K | +1.87% | 1.82M | 56.69 | 0.19% | Share |
| 102 | IOCT | Innovator Inter... | 33.78 | -0.25% | 59.23K | +100.00% | 1.82M | 30.65 | 0.19% | Share |
| 103 | XLK | Technology Sele... | 265.33 | +0.19% | 8.76K | -2.49% | 1.81M | 155.85 | 0.19% | Share |
| 104 | ORLY | O'Reilly Automo... | 106.92 | +0.49% | 1.26K | +1.29% | 1.81M | 574.61 | 0.19% | Share |
| 105 | JEPQ | JPMorgan Nasdaq... | 56.17 | +0.27% | 34.87K | +14.84% | 1.81M | 51.87 | 0.19% | Share |
| 106 | DYNF | BlackRock U.S. ... | 57.80 | +0.37% | 36.76K | -43.83% | 1.79M | 48.3 | 0.18% | Share |
| 107 | FAUG | FT Cboe Vest U.... | 51.16 | +0.23% | 39.21K | -3.01% | 1.78M | 43.85 | 0.18% | Share |
| 108 | QJUN | FT Cboe Vest Na... | 30.64 | +0.07% | 65.93K | -6.96% | 1.74M | 22.32 | 0.18% | Share |
| 109 | XSEP | FT Cboe Vest U.... | 41.48 | +0.09% | 45.08K | +39.88% | 1.74M | 34.96 | 0.18% | Share |
| 110 | FMDE | Fidelity Coving... | 36.04 | -0.06% | 52.03K | +53.64% | 1.63M | 32.32 | 0.17% | Share |
| 111 | TPSC | Timothy Plan US... | 41.35 | -0.84% | 41.18K | +5.19% | 1.52M | 35.12 | 0.16% | Share |
| 112 | IJH | iShares Core S&... | 65.46 | -0.89% | 25.53K | +7.52% | 1.49M | 51.01 | 0.15% | Share |
| 113 | TSLA | Tesla, Inc. | 346.99 | +0.17% | 5.59K | -19.95% | 1.45M | 175.83 | 0.15% | Share |
| 114 | AIRR | First Trust RBA... | 90.12 | -2.04% | 21.19K | +14.08% | 1.45M | 72.78 | 0.15% | Share |
| 115 | VEU | Vanguard FTSE A... | 70.35 | -0.07% | 23.39K | +22.56% | 1.42M | 59.94 | 0.15% | Share |
| 116 | XJUN | FT Cboe Vest U.... | 41.99 | +0.12% | 35.97K | -1.61% | 1.38M | 29.67 | 0.14% | Share |
| 117 | JNJ | Johnson & Johns... | 176.97 | -0.65% | 8.16K | -7.04% | 1.35M | 144.62 | 0.14% | Share |
| 118 | DIVO | Amplify CWP Enh... | 43.55 | -0.03% | 32.77K | +14.85% | 1.34M | 35.19 | 0.14% | Share |
| 119 | CGUS | Capital Group C... | 38.89 | +0.21% | 39.61K | +37.12% | 1.32M | 25.34 | 0.14% | Share |
| 120 | DGRO | iShares Core Di... | 66.97 | +0.01% | 21.4K | +4.83% | 1.32M | 38.97 | 0.14% | Share |
| 121 | FICO | Fair Isaac Corp... | 1546.78 | +0.56% | 712 | -3.39% | 1.31M | 471.77 | 0.14% | Share |
| 122 | VPU | Vanguard Utilit... | 180.45 | +0.72% | 7.67K | +92.18% | 1.31M | 155.81 | 0.14% | Share |
| 123 | FIW | First Trust Wat... | 111.63 | -2.66% | 12.79K | +7.61% | 1.29M | 94.03 | 0.13% | Share |
| 124 | TPHD | Timothy Plan Hi... | 38.57 | -0.25% | 34.19K | -13.87% | 1.29M | 35.75 | 0.13% | Share |
| 125 | VZ | Verizon Communi... | 43.56 | +0.55% | 27.82K | +25.25% | 1.26M | 44.37 | 0.13% | Share |
| 126 | JEPI | JPMorgan Equity... | 56.74 | -0.11% | 22.06K | -8.57% | 1.26M | 54.75 | 0.13% | Share |
| 127 | CALF | Pacer US Small ... | 43.43 | -0.87% | 33.5K | +8.09% | 1.26M | 42.7 | 0.13% | Share |
| 128 | GOOGL | Alphabet Inc. | 239.63 | +2.39% | 7.67K | -0.47% | 1.19M | 126.37 | 0.12% | Share |
| 129 | T | AT&T Inc. | 29.41 | +1.76% | 41.92K | +10.65% | 1.19M | 24.2 | 0.12% | Share |
| 130 | CGIE | Capital Group I... | 33.21 | -0.36% | 39.4K | -12.45% | 1.16M | 27.51 | 0.12% | Share |
| 131 | JPST | JPMorgan Ultra-... | 50.63 | -0.03% | 22.62K | +24.02% | 1.15M | 50.31 | 0.12% | Share |
| 132 | VDE | Vanguard Energy... | 123.32 | +0.50% | 8.48K | +199.54% | 1.1M | 126.91 | 0.11% | Share |
| 133 | CGBL | Capital Group C... | 34.49 | -0.1% | 35.47K | +132.04% | 1.1M | 30.67 | 0.11% | Share |
| 134 | MA | Mastercard Inco... | 583.89 | -0.46% | 1.99K | +0.51% | 1.09M | 294.66 | 0.11% | Share |
| 135 | PG | The Procter & G... | 159.46 | +0.28% | 6.39K | -2.46% | 1.09M | 101.3 | 0.11% | Share |
| 136 | EFV | iShares MSCI EA... | 67.45 | -0.27% | 18.39K | -47.02% | 1.08M | 53.04 | 0.11% | Share |
| 137 | MBB | iShares MBS ETF | 95.10 | -0.22% | 11.38K | -25.82% | 1.07M | 93.61 | 0.11% | Share |
| 138 | ABBV | AbbVie Inc. | 210.41 | +0.30% | 5.07K | -5.16% | 1.06M | 96.77 | 0.11% | Share |
| 139 | HDV | iShares Core Hi... | 121.83 | +0.32% | 8.38K | -0.33% | 1.02M | 102.61 | 0.10% | Share |
| 140 | SIXJ | AllianzIM U.S. ... | 33.04 | +0.12% | 33.87K | +16.72% | 1.01M | 28.39 | 0.10% | Share |
| 141 | BIBL | Inspire 100 ESG... | 43.19 | -0.21% | 26.06K | +41.24% | 1M | 38.56 | 0.10% | Share |
| 142 | USFR | WisdomTree Floa... | 50.33 | +0.03% | 19.83K | +54.09% | 998.03K | 50.32 | 0.10% | Share |
| 143 | DECW | Allianzim U.S. ... | 32.58 | +0.22% | 33.2K | +7.32% | 994.25K | 27.56 | 0.10% | Share |
| 144 | SCHY | Schwab Internat... | 28.25 | -0.23% | 38.92K | +100.00% | 987.85K | 25.38 | 0.10% | Share |
| 145 | CAT | Caterpillar Inc... | 417.96 | -1.14% | 2.94K | -9.64% | 971.07K | 166.97 | 0.10% | Share |
| 146 | XOM | Exxon Mobil Cor... | 110.67 | +0.75% | 8.15K | -4.14% | 968.89K | 76.47 | 0.10% | Share |
| 147 | GE | GE Aerospace | 276.25 | +0.07% | 4.81K | +1.63% | 961.99K | 79.24 | 0.10% | Share |
| 148 | FXH | First Trust Hea... | 110.06 | +0.37% | 9.22K | +205.87% | 955.4K | 103.77 | 0.10% | Share |
| 149 | BUFQ | FT Cboe Vest Fu... | 34.41 | +0.06% | 31.84K | +18.42% | 950.71K | 28.05 | 0.10% | Share |
| 150 | XLV | Health Care Sel... | 138.59 | +0.54% | 6.46K | +114.41% | 942.66K | 141.57 | 0.10% | Share |