First Foundation Advisors

CIK Number: 0001086763

2.7B
Market Value
310
# of Holdings
25 months
Avg. Holding Period
Win Rate
Peformance 3-Years

Filing Date: May 8, 2025

Rank Symbol Name Price % Change Shares % Change Shares Market Value Avg. Price Paid % Weight Asset Type
1 MSFT Microsoft Corpo...
522.28
+0.33% 1.03M -1.32% 386.21M 46.72 15.72% Share
2 IVV iShares Core S&...
648.15
+0.01% 292.57K +9.87% 164.4M 463.82 6.69% Share
3 MOAT VanEck Mornings...
98.08
-0.73% 1.07M -3% 93.98M 77.64 3.83% Share
4 JEPI JPMorgan Equity...
56.62
-0.11% 1.5M -5.86% 85.87M 56.3 3.50% Share
5 GOOG Alphabet Inc.
203.77
+0.36% 508.37K -6.11% 79.42M 47.7 3.23% Share
6 IEFA iShares Core MS...
85.61
-0.04% 993.84K +3.71% 75.18M 63.63 3.06% Share
7 AAPL Apple Inc.
232.81
-0.22% 312.92K -4.62% 69.51M 100.32 2.83% Share
8 AMZN Amazon.com, Inc...
230.94
+2.84% 345.69K -6.3% 65.77M 97.78 2.68% Share
9 BRK-B Berkshire Hatha...
479.02
+0.36% 122.06K -7.68% 65M 148.75 2.65% Share
10 GSLC Goldman Sachs A...
126.50
-0.08% 514.12K -4.85% 56.59M 82.88 2.30% Share
11 IWR iShares Russell...
94.44
-0.87% 500.71K +0.56% 42.6M 70.61 1.73% Share
12 PRFZ Invesco FTSE RA...
43.17
-1.19% 1.01M -8.33% 38.38M 35.94 1.56% Share
13 GSSC Goldman Sachs A...
71.97
-1.37% 597.02K +12.57% 37.87M 59.79 1.54% Share
14 AGG iShares Core U....
99.10
-0.27% 363.23K +18.53% 35.93M 98.75 1.46% Share
15 GSIE Goldman Sachs A...
40.74
-0.15% 979.25K -10.18% 34.91M 30.53 1.42% Share
16 UPS United Parcel S...
88.56
+0.43% 305.56K -4.26% 33.61M 145.71 1.37% Share
17 IEMG iShares Core MS...
61.97
-1.17% 593.02K +12.93% 32.01M 50.64 1.30% Share
18 CMF iShares Califor...
55.67
-0.16% 527.46K -6.1% 29.69M 57.7 1.21% Share
19 JPM JPMorgan Chase ...
294.09
+1.23% 120.5K -5.45% 29.56M 105.56 1.20% Share
20 PWZ Invesco Califor...
23.12
-0.09% 1.12M -17.54% 26.59M 24.32 1.08% Share
21 IWF iShares Russell...
450.40
+0.11% 69.55K +1.02% 25.11M 314.95 1.02% Share
22 IWM iShares Russell...
228.20
-1.31% 121.9K +5.99% 24.32M 186.07 0.99% Share
23 MA Mastercard Inco...
583.65
+0.99% 44.08K -6.92% 24.16M 264.62 0.98% Share
24 JPRE JPMorgan Realty...
46.84
-0.84% 492.02K +283.92% 23.72M 47.46 0.97% Share
25 NVDA NVIDIA Corporat...
182.02
+0.24% 202.87K -3.28% 21.99M 36.61 0.89% Share
26 IAU iShares Gold Tr...
62.90
-0.62% 371.52K +8.67% 21.9M 37 0.89% Share
27 PM Philip Morris I...
165.25
-0.38% 127.51K -8.7% 20.24M 80.51 0.82% Share
28 AMD Advanced Micro ...
180.97
-1.87% 180.83K -1.61% 18.58M 108.88 0.76% Share
29 QCOM QUALCOMM Incorp...
158.09
+0.96% 118.64K -24.33% 18.22M 85.28 0.74% Share
30 UBER Uber Technologi...
91.40
+0.63% 249.77K -11.14% 18.2M 37.42 0.74% Share
31 SRLN SPDR Blackstone...
41.45
-0.01% 431.35K +36.91% 17.74M 41.57 0.72% Share
32 SU Suncor Energy I...
38.98
+0.12% 454.06K -10.22% 17.58M 31.4 0.72% Share
33 SCHW The Charles Sch...
97.75
+2.26% 221.43K -9.39% 17.33M 47.08 0.71% Share
34 COR Cencora, Inc.
294.88
+1.32% 59.54K -18.13% 16.56M 101.53 0.67% Share
35 APH Amphenol Corpor...
110.75
+0.84% 248.02K -8.15% 16.27M 32.95 0.66% Share
36 AGGY WisdomTree Yiel...
43.74
-0.28% 358.55K -23.24% 15.57M 43.48 0.63% Share
37 IEF iShares 7-10 Ye...
95.42
-0.32% 158.03K -23.72% 15.07M 94.12 0.61% Share
38 GAL SPDR SSgA Globa...
47.97
-0.32% 321.81K +2.32% 14.42M 42.58 0.59% Share
39 COST Costco Wholesal...
975.42
-0.35% 15.22K +2.30% 14.4M 424.95 0.59% Share
40 UNH UnitedHealth Gr...
271.50
-0.11% 27.04K -8.31% 14.16M 355.79 0.58% Share
41 RSP Invesco S&P 500...
186.31
-0.66% 78.99K +0.79% 13.68M 149.17 0.56% Share
42 AMAT Applied Materia...
188.22
-0.95% 93.53K -5.19% 13.57M 147.76 0.55% Share
43 META Meta Platforms,...
781.96
+0.24% 22.3K +1.66% 12.85M 257.46 0.52% Share
44 AZN AstraZeneca PLC
78.49
+0.71% 166.2K -12.61% 12.22M 69.86 0.50% Share
45 ITOT iShares Core S&...
140.91
-0.11% 96.69K -1.73% 11.8M 80.21 0.48% Share
46 SPY SPDR S&P 500 ET...
644.93
+0.01% 20.56K -12.57% 11.5M 311.1 0.47% Share
47 CP Canadian Pacifi...
73.87
-2.33% 152.83K -12.89% 10.73M 80.77 0.44% Share
48 GEM Goldman Sachs A...
38.43
-1.29% 322.58K -6.68% 10.7M 32.63 0.44% Share
49 CME CME Group Inc.
274.71
+0.29% 40.22K -32.92% 10.67M 193.8 0.43% Share
50 ACN Accenture plc
246.13
+0.18% 33.04K -13.83% 10.31M 318.64 0.42% Share
51 LOW Lowe's Companie...
253.05
-1.24% 43.36K -11.08% 10.11M 116.3 0.41% Share
52 SGOV iShares 0-3 Mon...
100.53
+0.02% 98.11K +188.70% 9.88M 100.63 0.40% Share
53 XCEM Columbia EM Cor...
34.85
-0.8% 313.81K -29.6% 9.27M 31.23 0.38% Share
54 JNJ Johnson & Johns...
174.72
+0.17% 48.76K +3.62% 8.09M 133.28 0.33% Share
55 BN Brookfield Corp...
65.58
-0.97% 148.91K -13.23% 7.8M 31.46 0.32% Share
56 FTNT Fortinet, Inc.
77.25
-2.62% 80.98K +6.49% 7.79M 64 0.32% Share
57 QUAL iShares MSCI US...
188.56
-0.07% 45.15K +50.69% 7.71M 175.66 0.31% Share
58 LQD iShares iBoxx $...
109.88
-0.34% 67.35K -79.59% 7.32M 107.41 0.30% Share
59 IWP iShares Russell...
139.75
-0.98% 61.42K -7.3% 7.22M 108.4 0.29% Share
60 CTAS Cintas Corporat...
221.28
-1.7% 33.92K +11.73% 6.97M 126 0.28% Share
61 PLD Prologis, Inc.
105.85
-0.32% 58.95K -6.35% 6.59M 116.18 0.27% Share
62 XOM Exxon Mobil Cor...
107.38
-0.21% 54.36K -17.06% 6.47M 106.96 0.26% Share
63 NOW ServiceNow, Inc...
850.65
-1.42% 8.07K +2.05% 6.42M 683.05 0.26% Share
64 AON Aon plc
366.34
-1.23% 16.02K -21.57% 6.39M 236.47 0.26% Share
65 GOOGL Alphabet Inc.
202.88
+0.46% 41.06K -9.46% 6.35M 60.48 0.26% Share
66 VOO Vanguard S&P 50...
592.77
-0.01% 12.24K -15.37% 6.29M 233.95 0.26% Share
67 PAYC Paycom Software...
216.13
-2.42% 28.33K +13.43% 6.19M 204.88 0.25% Share
68 DIS The Walt Disney...
116.33
-0.27% 62.02K -5.6% 6.12M 107.3 0.25% Share
69 LIN Linde plc
477.49
+0.39% 12.7K -24.35% 5.91M 355.44 0.24% Share
70 NEE NextEra Energy,...
72.22
-0.1% 80.46K -16.85% 5.7M 56.94 0.23% Share
71 VEEV Veeva Systems I...
275.00
-1.5% 24.53K +8.51% 5.68M 206.78 0.23% Share
72 TXN Texas Instrumen...
193.71
+0.22% 31.08K -22.78% 5.59M 131.25 0.23% Share
73 INTU Intuit Inc.
710.55
-0.16% 8.69K +3.60% 5.33M 499.18 0.22% Share
74 LH Labcorp Holding...
271.32
-0.45% 22.82K -17.69% 5.31M 203.13 0.22% Share
75 V Visa Inc.
345.40
+0.83% 14.78K -14.77% 5.18M 168.85 0.21% Share
76 MELI MercadoLibre, I...
2319.80
-0.32% 2.63K +7.98% 5.12M 1994.27 0.21% Share
77 BUR Burford Capital...
13.57
-3.1% 385.04K -18.96% 5.09M 11.49 0.21% Share
78 ADBE Adobe Inc.
348.58
-0.71% 13.24K +6.33% 5.08M 490.47 0.21% Share
79 SPGI S&P Global Inc.
564.10
+0.27% 9.65K +4.70% 4.9M 358.88 0.20% Share
80 LULU Lululemon Athle...
195.10
-2.69% 17.12K +7.80% 4.85M 328.54 0.20% Share
81 BKNG Booking Holding...
5485.75
+0.69% 1.04K +9.01% 4.8M 4131.73 0.20% Share
82 BRK-A Berkshire Hatha...
718340.00
+0.40% 6 0.00% 4.79M 215624.33 0.20% Share
83 DHR Danaher Corpora...
210.15
+0.48% 23.3K -30.87% 4.78M 238.94 0.19% Share
84 CVX Chevron Corpora...
155.20
-0.43% 28.39K -19.45% 4.75M 143.5 0.19% Share
85 PFE Pfizer Inc.
25.11
-0.22% 184.84K -2.22% 4.68M 29.77 0.19% Share
86 MSCI MSCI Inc.
565.92
-0.27% 7.95K +6.15% 4.5M 534.48 0.18% Share
87 REXR Rexford Industr...
37.78
-0.58% 113.65K -40.91% 4.45M 21.64 0.18% Share
88 EFA iShares MSCI EA...
91.66
+0.02% 54.4K -1.61% 4.45M 66.1 0.18% Share
89 ASML ASML Holding N....
755.11
-0.06% 6.68K +41.26% 4.43M 750.67 0.18% Share
90 CSCO Cisco Systems, ...
69.28
-1.58% 69.62K -34.59% 4.3M 50.53 0.17% Share
91 CSGP CoStar Group, I...
88.00
+0.50% 54.09K -40.57% 4.29M 74.46 0.17% Share
92 AOR iShares Core Gr...
62.67
-0.21% 71.99K -3.86% 4.14M 49.82 0.17% Share
93 MPWR Monolithic Powe...
848.74
-1.52% 7.14K +100.00% 4.14M 579.98 0.17% Share
94 CPRT Copart, Inc.
46.84
-1.7% 71.53K +8.01% 4.05M 53.36 0.16% Share
95 O Realty Income C...
57.83
-0.1% 67.01K -0.78% 3.89M 71.41 0.16% Share
96 DJP iPath Bloomberg...
33.44
-0.18% 109.74K -50.45% 3.87M 31.68 0.16% Share
97 ULTA Ulta Beauty, In...
526.18
-1.23% 10.52K -13.21% 3.85M 404.77 0.16% Share
98 ZTS Zoetis Inc.
153.05
+0.40% 23.32K +9.46% 3.84M 173.36 0.16% Share
99 HD The Home Depot,...
400.32
-1.68% 10.04K -10.06% 3.68M 225.78 0.15% Share
100 VNQ Vanguard Real E...
89.16
-0.71% 39.58K -18.54% 3.58M 90.23 0.15% Share
101 SCHX Schwab U.S. Lar...
25.52
-0.06% 161.7K -0.34% 3.57M 19.7 0.15% Share
102 IDXX IDEXX Laborator...
653.95
-1.5% 8.45K +11.72% 3.55M 486.55 0.14% Share
103 DGRO iShares Core Di...
66.23
-0.14% 55.57K +2.99% 3.43M 56.36 0.14% Share
104 ANET Arista Networks...
136.47
-1.12% 42.9K +7.33% 3.32M 108.27 0.14% Share
105 TCHP T. Rowe Price B...
47.66
+0.40% 86.64K -5.42% 3.3M 30.96 0.13% Share
106 SHYD VanEck Short Hi...
22.65
-0.18% 142.91K +3.97% 3.21M 22.17 0.13% Share
107 PZA Invesco Nationa...
22.20
-0.27% 134.94K -34.37% 3.11M 23.37 0.13% Share
108 IVW iShares S&P 500...
115.82
+0.14% 33.48K +97.12% 3.11M 83.34 0.13% Share
109 EW Edwards Lifesci...
78.18
+0.64% 38.3K -4.96% 2.78M 69.83 0.11% Share
110 BLK BlackRock, Inc.
1160.35
+0.03% 2.93K -3.3% 2.78M 1025.11 0.11% Share
111 IQLT iShares MSCI In...
42.98
-0.14% 67.17K +43.90% 2.67M 37.9 0.11% Share
112 GILD Gilead Sciences...
119.00
-0.95% 23.1K -0.87% 2.59M 78.82 0.11% Share
113 JAAA Janus Henderson...
50.70
+0.13% 47.31K +119.99% 2.4M 50.73 0.10% Share
114 JPST JPMorgan Ultra-...
50.62
0.00% 47.38K -1.35% 2.4M 50.4 0.10% Share
115 EFV iShares MSCI EA...
66.96
+0.13% 39.44K +1.23% 2.32M 52.36 0.09% Share
116 EFG iShares MSCI EA...
111.42
-0.22% 22.14K +8.05% 2.21M 94.79 0.09% Share
117 AVGO Broadcom Inc.
311.19
+0.68% 13.22K -16.45% 2.21M 36.5 0.09% Share
118 QDF FlexShares Qual...
77.21
-0.28% 30.86K 0.00% 2.11M 49.44 0.09% Share
119 PECO Phillips Edison...
33.92
-0.44% 56.71K -4.87% 2.07M 34.1 0.08% Share
120 BIP Brookfield Infr...
29.82
-2.13% 69.4K -17.92% 2.07M 29.84 0.08% Share
121 PG The Procter & G...
153.70
-1.1% 11.95K +24.36% 2.04M 128.95 0.08% Share
122 LLY Eli Lilly and C...
684.46
+3.63% 2.44K -7.86% 2.01M 293.63 0.08% Share
123 VO Vanguard Mid Ca...
286.38
-0.71% 7.73K -28.23% 2M 134.15 0.08% Share
124 TLF Tandy Leather F...
3.44
+0.25% 683.95K -17.28% 1.98M 3.66 0.08% Share
125 JYNT The Joint Corp.
10.74
-2.41% 157.9K +21.04% 1.97M 10.16 0.08% Share
126 REGN Regeneron Pharm...
565.97
+0.79% 3.1K +0.13% 1.97M 727.29 0.08% Share
127 SMTH Alps Etf Trust ...
25.94
-0.15% 73.5K +193.73% 1.9M 25.76 0.08% Share
128 BTI British America...
57.42
+0.54% 44.88K -1.61% 1.86M 35.72 0.08% Share
129 QQQ Invesco QQQ Tru...
579.86
-0.08% 3.9K -5.8% 1.83M 291.7 0.07% Share
130 EEM iShares MSCI Em...
49.86
-1.27% 40.9K -6.24% 1.79M 38.48 0.07% Share
131 SBUX Starbucks Corpo...
93.05
-1.2% 18.06K +0.98% 1.77M 72.71 0.07% Share
132 FWONA Formula One Gro...
88.44
-1.11% 21.75K -2.76% 1.77M 56.54 0.07% Share
133 JMST JPMorgan Ultra-...
50.98
-0.01% 34.35K -2.6% 1.75M 50.86 0.07% Share
134 MUB iShares Nationa...
104.03
-0.18% 16.39K -9.76% 1.73M 106.72 0.07% Share
135 ABBV AbbVie Inc.
204.72
+1.61% 8.24K -7.53% 1.73M 110.15 0.07% Share
136 WMT Walmart Inc.
100.84
-0.15% 19.26K -7.52% 1.69M 43.09 0.07% Share
137 SMOT VanEck Mornings...
35.74
-1.11% 50.74K -0.41% 1.66M 30.02 0.07% Share
138 IWS iShares Russell...
136.53
-0.81% 12.78K +23.24% 1.61M 118.04 0.07% Share
139 IVE iShares S&P 500...
202.03
-0.1% 8.05K +40.33% 1.53M 175.17 0.06% Share
140 ORCL Oracle Corporat...
244.93
+0.31% 10.91K -10.44% 1.53M 74.29 0.06% Share
141 MOTI VanEck Mornings...
36.09
-0.93% 44.79K -10.49% 1.49M 30.61 0.06% Share
142 MDT Medtronic plc
91.95
-1.03% 16.41K +91.83% 1.47M 84.8 0.06% Share
143 BE Bloom Energy Co...
45.05
+2.20% 74.51K -4.93% 1.46M 9.13 0.06% Share
144 VTI Vanguard Total ...
317.25
-0.13% 5.32K -1.39% 1.46M 209.13 0.06% Share
145 TJX The TJX Compani...
132.95
-0.86% 11.77K -1.35% 1.43M 63.65 0.06% Share
146 SHY iShares 1-3 Yea...
82.70
-0.11% 16.36K +8.29% 1.35M 81.62 0.06% Share
147 DD DuPont de Nemou...
73.58
-0.55% 18.1K -1.34% 1.35M 73.65 0.06% Share
148 PEP PepsiCo, Inc.
148.62
-0.49% 8.92K -17.61% 1.34M 122.57 0.05% Share
149 GLD SPDR Gold Share...
307.25
-0.63% 4.63K -9.13% 1.33M 164.25 0.05% Share
150 MO Altria Group, I...
65.54
+0.06% 21.44K -9.66% 1.29M 46.8 0.05% Share