First Foundation Advisors

CIK Number: 0001086763

2.46B
Market Value
318
# of Holdings
25 months
Avg. Holding Period
38.42%
Win Rate
8.42%
Peformance 3-Years
Rank Symbol Name Price % Change Shares % Change Shares Market Value Avg. Price Paid % Weight
1 MSFT Microsoft Corpo...
478.50
+1.25% 1.04M -0.52% 439.44M 46.72 16.53%
2 IVV iShares Core S&...
606.23
+0.32% 266.3K +9.10% 156.77M 454.15 5.90%
3 GOOG Alphabet Inc.
176.84
-1.09% 541.43K -3.31% 103.11M 47.7 3.88%
4 MOAT VanEck Mornings...
92.60
+0.05% 1.1M +3.72% 102.08M 77.64 3.84%
5 JEPI JPMorgan Equity...
56.41
+0.40% 1.6M +10.50% 91.84M 56.3 3.46%
6 AAPL Apple Inc.
198.98
+0.10% 328.09K -0.41% 82.16M 100.46 3.09%
7 AMZN Amazon.com, Inc...
213.13
-0.03% 368.93K -0.71% 80.94M 97.78 3.05%
8 IEFA iShares Core MS...
84.11
+0.76% 958.28K +3.44% 67.35M 63.19 2.53%
9 GSLC Goldman Sachs A...
118.39
+0.29% 540.33K +8.30% 62.23M 82.88 2.34%
10 BRK-B Berkshire Hatha...
489.99
+0.38% 132.21K -1.77% 59.93M 148.75 2.25%
11 PRFZ Invesco FTSE RA...
40.16
-0.45% 1.11M +4.94% 46.02M 35.94 1.73%
12 IWR iShares Russell...
90.40
+0.03% 497.9K +6.11% 44.01M 70.52 1.66%
13 UPS United Parcel S...
100.82
-0.34% 319.16K -0.35% 40.25M 145.71 1.51%
14 GSSC Goldman Sachs A...
67.22
-0.58% 530.36K +2.29% 36.66M 59.33 1.38%
15 GSIE Goldman Sachs A...
39.90
+0.91% 1.09M -2.48% 36.35M 30.53 1.37%
16 LQD iShares iBoxx $...
108.42
+0.54% 330.05K +9.79% 35.26M 107.41 1.33%
17 PWZ Invesco Califor...
23.32
+0.54% 1.35M -10.11% 33.4M 24.32 1.26%
18 CMF iShares Califor...
55.55
+0.26% 561.74K +3.07% 32.18M 57.7 1.21%
19 JPM JPMorgan Chase ...
268.09
-0.02% 127.45K -3.34% 30.55M 105.56 1.15%
20 AGG iShares Core U....
98.31
+0.36% 306.46K +10.64% 29.7M 98.72 1.12%
21 NVDA NVIDIA Corporat...
144.94
+1.47% 209.75K +13.00% 28.17M 36.61 1.06%
22 IWF iShares Russell...
410.56
+0.34% 68.84K +14.51% 27.65M 314.48 1.04%
23 IEMG iShares Core MS...
59.64
+0.05% 525.14K +1.14% 27.42M 50.21 1.03%
24 IWM iShares Russell...
212.65
-0.46% 115.01K +8.76% 25.41M 185.26 0.96%
25 MA Mastercard Inco...
588.62
-0.36% 47.35K -1.22% 24.94M 264.62 0.94%
26 QCOM QUALCOMM Incorp...
158.59
-0.56% 156.77K +41.23% 24.08M 85.28 0.91%
27 AMD Advanced Micro ...
118.61
-2.09% 183.79K -0.2% 22.2M 108.88 0.84%
28 AGGY WisdomTree Yiel...
43.36
+0.44% 467.12K +7.71% 20.05M 43.48 0.75%
29 IEF iShares 7-10 Ye...
94.64
+0.43% 207.17K +18.03% 19.15M 94.12 0.72%
30 APH Amphenol Corpor...
94.55
+1.58% 270.02K -0.86% 18.75M 32.95 0.71%
31 SCHW The Charles Sch...
88.46
+0.07% 244.37K -13.6% 18.09M 47.08 0.68%
32 SU Suncor Energy I...
39.05
+0.49% 505.73K -4.71% 18.04M 31.4 0.68%
33 UBER Uber Technologi...
85.66
-1.06% 281.08K -4.68% 16.96M 37.42 0.64%
34 IAU iShares Gold Tr...
63.89
+1.22% 341.89K +8.08% 16.93M 35.09 0.64%
35 PM Philip Morris I...
183.84
+0.25% 139.66K -32.17% 16.81M 80.51 0.63%
36 AMAT Applied Materia...
174.97
+1.26% 98.65K +1.66% 16.04M 147.76 0.60%
37 UNH UnitedHealth Gr...
318.11
+2.43% 29.49K -4.75% 14.92M 355.79 0.56%
38 CME CME Group Inc.
270.83
+0.44% 59.95K -4.55% 13.92M 193.8 0.52%
39 GAL SPDR SSgA Globa...
46.79
+0.35% 314.5K -4.48% 13.89M 42.53 0.52%
40 SPY SPDR S&P 500 ET...
603.44
+0.35% 23.52K -0.75% 13.78M 311.1 0.52%
41 RSP Invesco S&P 500...
179.44
+0.19% 78.36K +1.30% 13.73M 148.98 0.52%
42 COST Costco Wholesal...
1002.64
+0.59% 14.88K +4.00% 13.63M 412.98 0.51%
43 ACN Accenture plc
317.94
-0.4% 38.34K -3.03% 13.49M 318.64 0.51%
44 XCEM Columbia EM Cor...
33.30
+0.17% 445.78K -3.2% 13.19M 31.23 0.50%
45 SRLN SPDR Blackstone...
41.21
-0.02% 315.05K +277.97% 13.15M 41.74 0.49%
46 META Meta Platforms,...
693.11
-0.15% 21.93K +6.86% 12.84M 252.17 0.48%
47 CP Canadian Pacifi...
81.11
+0.44% 175.44K -9.51% 12.7M 80.77 0.48%
48 ITOT iShares Core S&...
131.83
+0.27% 98.39K -15.98% 12.66M 80.21 0.48%
49 AZN AstraZeneca PLC
74.97
+1.67% 190.17K -6.97% 12.46M 69.86 0.47%
50 LOW Lowe's Companie...
223.28
+0.76% 48.77K -6.1% 12.04M 116.3 0.45%
51 GEM Goldman Sachs A...
36.58
+0.05% 345.67K -7.55% 11.03M 32.63 0.42%
52 BN Brookfield Corp...
59.24
+0.14% 171.62K -7.72% 9.86M 31.46 0.37%
53 GOOGL Alphabet Inc.
175.57
-1% 45.35K -0.09% 8.58M 60.48 0.32%
54 IWP iShares Russell...
135.01
-0.23% 66.25K -0.8% 8.4M 108.4 0.32%
55 NOW ServiceNow, Inc...
1006.03
+0.17% 7.91K +10.14% 8.38M 680.74 0.32%
56 VOO Vanguard 500 In...
554.74
+0.34% 14.47K -3.95% 7.8M 233.95 0.29%
57 DHR Danaher Corpora...
204.74
+0.01% 33.71K -10.55% 7.74M 238.94 0.29%
58 TXN Texas Instrumen...
199.58
-0.06% 40.25K -8.54% 7.55M 131.25 0.28%
59 REXR Rexford Industr...
36.91
+0.63% 192.35K -15% 7.44M 21.64 0.28%
60 AON Aon plc
355.48
+1.72% 20.43K -40.73% 7.34M 236.47 0.28%
61 DIS The Walt Disney...
118.50
-0.85% 65.69K +24.28% 7.31M 107.3 0.28%
62 FTNT Fortinet, Inc.
101.65
-0.36% 76.04K +12.26% 7.18M 61.91 0.27%
63 DJP iPath Bloomberg...
34.43
+0.17% 221.48K -3.76% 7.11M 31.68 0.27%
64 XOM Exxon Mobil Cor...
109.60
+0.27% 65.54K -13.37% 7.05M 106.96 0.27%
65 LIN Linde plc
470.45
+0.41% 16.79K -9.11% 7.03M 355.44 0.26%
66 NEE NextEra Energy,...
73.84
+1.15% 96.77K -6.61% 6.94M 56.94 0.26%
67 JNJ Johnson & Johns...
156.56
+0.84% 47.05K -7.24% 6.8M 132.11 0.26%
68 PLD Prologis, Inc.
108.31
-0.18% 62.95K +7.61% 6.65M 116.18 0.25%
69 CSGP CoStar Group, I...
82.35
+0.68% 91.02K +34.31% 6.52M 74.46 0.25%
70 LH Laboratory Corp...
261.63
+0.65% 27.72K -10.65% 6.36M 203.13 0.24%
71 CSCO Cisco Systems, ...
65.09
+1.41% 106.44K -14.09% 6.3M 50.53 0.24%
72 LULU Lululemon Athle...
247.00
-2.09% 15.88K +11.83% 6.07M 332.09 0.23%
73 JPRE JPMorgan Realty...
48.20
+0.45% 128.16K +16.67% 6.06M 45.36 0.23%
74 BUR Burford Capital...
12.85
-2.65% 475.15K 0.00% 6.06M 11.49 0.23%
75 CTAS Cintas Corporat...
223.39
+0.75% 30.36K +11.97% 5.55M 116.67 0.21%
76 ADBE Adobe Inc.
414.08
+0.30% 12.45K +10.67% 5.54M 497.24 0.21%
77 V Visa Inc.
371.03
-0.61% 17.34K +0.10% 5.48M 168.85 0.21%
78 QUAL iShares MSCI US...
181.07
+0.28% 29.96K +100.00% 5.34M 178.08 0.20%
79 ULTA Ulta Beauty, In...
462.20
+1.14% 12.12K +51.53% 5.27M 404.77 0.20%
80 INTU Intuit Inc.
765.48
+0.10% 8.38K +7.83% 5.27M 495.04 0.20%
81 PAYC Paycom Software...
250.79
-0.4% 24.97K +12.11% 5.12M 203.05 0.19%
82 CVX Chevron Corpora...
144.84
+0.04% 35.24K -63.03% 5.1M 143.5 0.19%
83 KEYS Keysight Techno...
161.98
-0.32% 31.69K +13.73% 5.09M 148.67 0.19%
84 PFE Pfizer Inc.
24.83
+1.44% 189.02K -6.86% 5.01M 29.77 0.19%
85 PZA Invesco Nationa...
22.41
+0.56% 205.6K -37.63% 4.85M 23.37 0.18%
86 VEEV Veeva Systems I...
281.76
-2.35% 22.61K +13.49% 4.75M 204.67 0.18%
87 BKNG Booking Holding...
5456.99
-0.17% 955 +14.23% 4.75M 4088.94 0.18%
88 SPGI S&P Global Inc.
505.77
-1.6% 9.21K +12.79% 4.59M 351.86 0.17%
89 MSCI MSCI Inc.
554.77
+0.06% 7.49K +12.83% 4.5M 532.57 0.17%
90 ANET Arista Networks...
95.66
+1.54% 39.96K +100.00% 4.42M 110.53 0.17%
91 HD The Home Depot,...
362.78
+0.64% 11.16K -1.24% 4.34M 225.78 0.16%
92 VNQ Vanguard Real E...
90.68
+0.45% 48.58K +7.75% 4.33M 90.23 0.16%
93 AOR iShares Core Gr...
60.59
+0.24% 74.88K +3.85% 4.29M 49.82 0.16%
94 EFA iShares MSCI EA...
90.38
+0.76% 55.3K -3.88% 4.18M 66.1 0.16%
95 MELI MercadoLibre, I...
2368.20
-0.79% 2.43K +18.24% 4.13M 1997.74 0.16%
96 BRK-A Berkshire Hatha...
734649.99
+0.35% 6 0.00% 4.09M 215624.33 0.15%
97 TLF Tandy Leather F...
3.17
-0.63% 826.79K 0.00% 3.94M 3.66 0.15%
98 TCHP T. Rowe Price B...
43.69
-0.05% 91.6K -0.55% 3.86M 30.96 0.15%
99 CPRT Copart, Inc.
49.97
-1.05% 66.22K +16.44% 3.8M 53.1 0.14%
100 SCHX Schwab U.S. Lar...
23.88
+0.27% 162.25K +203.86% 3.76M 19.7 0.14%
101 AVGO Broadcom Inc.
256.07
+1.25% 15.82K -2.81% 3.67M 36.5 0.14%
102 O Realty Income C...
57.89
+0.23% 67.54K -3.76% 3.61M 71.41 0.14%
103 ZTS Zoetis Inc.
168.56
+1.34% 21.3K +10.70% 3.47M 174.18 0.13%
104 SGOV iShares 0-3 Mon...
100.49
+0.01% 33.98K +39.79% 3.41M 100.56 0.13%
105 DGRO iShares Core Di...
63.42
+0.59% 53.95K +19.71% 3.31M 56.2 0.12%
106 ASML ASML Holding N....
786.23
+0.27% 4.73K +7.65% 3.28M 786.99 0.12%
107 IDXX IDEXX Laborator...
527.00
+0.54% 7.57K +10.29% 3.13M 494.36 0.12%
108 BLK BlackRock, Inc.
987.76
-0.56% 3.03K +100.00% 3.11M 1025.11 0.12%
109 SHYD VanEck Short Hi...
22.49
-0.13% 137.46K -0.53% 3.09M 22.16 0.12%
110 EW Edwards Lifesci...
75.91
+0.58% 40.3K -1.53% 2.98M 69.83 0.11%
111 VO Vanguard Mid Ca...
274.18
+0.29% 10.78K -0.98% 2.85M 134.15 0.11%
112 BIP Brookfield Infr...
33.82
+0.54% 84.56K +1.68% 2.69M 29.84 0.10%
113 JPST JPMorgan Ultra-...
50.51
+0.05% 48.03K +277.77% 2.42M 50.4 0.09%
114 PECO Phillips Edison...
35.70
-0.15% 59.62K -6.39% 2.23M 34.1 0.08%
115 TSLA Tesla, Inc.
319.38
-2.16% 5.52K +3.59% 2.23M 164.38 0.08%
116 REGN Regeneron Pharm...
521.59
+0.58% 3.1K -0.32% 2.21M 727.41 0.08%
117 QDF FlexShares Qual...
72.00
+0.30% 30.86K 0.00% 2.18M 49.44 0.08%
118 GILD Gilead Sciences...
111.94
+2.42% 23.3K -1.27% 2.15M 78.82 0.08%
119 QQQ Invesco QQQ Tru...
533.45
+0.20% 4.14K +3.82% 2.11M 291.7 0.08%
120 RC Ready Capital C...
4.47
-1% 308.2K -14.22% 2.1M 11.88 0.08%
121 EFV iShares MSCI EA...
64.66
+0.84% 38.96K +2.47% 2.04M 52.28 0.08%
122 LLY Eli Lilly and C...
810.83
+0.27% 2.65K +1.07% 2.04M 293.63 0.08%
123 ORCL Oracle Corporat...
199.69
+13.22% 12.18K -0.2% 2.03M 74.29 0.08%
124 EFG iShares MSCI EA...
111.98
+0.72% 20.49K -4.69% 1.98M 94.37 0.07%
125 MUB iShares Nationa...
104.10
+0.45% 18.17K -17.55% 1.94M 106.72 0.07%
126 WMT Walmart Inc.
94.83
-1.01% 20.83K -2.95% 1.88M 43.09 0.07%
127 FWONA Formula One Gro...
87.89
+0.77% 22.37K -22.02% 1.88M 56.54 0.07%
128 EEM iShares MSCI Em...
47.84
+0.12% 43.62K -9.07% 1.82M 38.48 0.07%
129 JMST JPMorgan Ultra-...
50.80
-0.01% 35.27K -9.55% 1.79M 50.86 0.07%
130 SMOT VanEck Mornings...
34.09
-0.35% 50.95K +4.96% 1.76M 30.02 0.07%
131 BE Bloom Energy Co...
22.26
-1.2% 78.37K -6.88% 1.74M 9.13 0.07%
132 BIIB Biogen Inc.
132.24
-0.62% 11.35K +32.74% 1.74M 183.75 0.07%
133 IQLT iShares MSCI In...
43.76
+0.79% 46.68K +100.00% 1.73M 37.12 0.07%
134 IVW iShares S&P 500...
106.36
+0.36% 16.99K +2.10% 1.72M 74.13 0.06%
135 BTI British America...
48.55
-0.45% 45.62K +19.54% 1.66M 35.72 0.06%
136 PEP PepsiCo, Inc.
132.27
+1.82% 10.83K -2.7% 1.65M 122.57 0.06%
137 SBUX Starbucks Corpo...
94.34
-1.1% 17.89K +0.85% 1.63M 72.46 0.06%
138 PG The Procter & G...
163.05
+0.58% 9.61K -4.9% 1.61M 118.85 0.06%
139 ABBV AbbVie Inc.
192.13
+0.33% 8.91K +0.15% 1.58M 110.15 0.06%
140 VTI Vanguard Total ...
296.95
+0.28% 5.4K -14.02% 1.56M 209.13 0.06%
141 MOTI VanEck Mornings...
34.75
+0.61% 50.04K -0.92% 1.52M 30.61 0.06%
142 LRCX Lam Research Co...
91.62
+0.74% 20.02K +100.00% 1.45M 72.23 0.05%
143 TJX The TJX Compani...
124.31
-0.18% 11.94K -10.04% 1.44M 63.65 0.05%
144 LRGF iShares U.S. Eq...
62.55
+0.28% 23.73K 0.00% 1.43M 33.44 0.05%
145 DD DuPont de Nemou...
68.44
-1.38% 18.34K -2.32% 1.4M 73.65 0.05%
146 JYNT The Joint Corp.
12.45
+3.66% 130.46K -22.44% 1.39M 9.67 0.05%
147 IWS iShares Russell...
130.32
+0.10% 10.37K -1.66% 1.34M 116.19 0.05%
148 IWO iShares Russell...
280.29
-0.59% 4.58K +0.64% 1.32M 238.42 0.05%
149 IJH iShares Core S&...
61.17
+0.07% 20.63K +1.21% 1.29M 48.26 0.05%
150 SUSA iShares MSCI US...
124.34
+0.30% 10.54K +11.98% 1.28M 93.93 0.05%