Better Choice Inc. (BTTR)
Company Description
Better Choice Company Inc. operates as an animal health and wellness company.
Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, chews, and grooming products.
The company provides its products for dogs, cats, and pet parents under the Halo and TruDog brand names.
Better Choice Company Inc. primarily sells its products through its online portals, as well as through online retailers and pet specialty stores.
It has operations in the United States, Canada, China, and Asia.
The company was formerly known as Sports Endurance, Inc. and changed its name to Better Choice Company Inc. in March 11, 2019.
Better Choice Company Inc. was founded in 1986 and is based in Tampa, Florida.

Country | United States |
IPO Date | Jun 16, 2010 |
Industry | Packaged Foods |
Sector | Consumer Defensive |
Employees | 31 |
CEO | Kent Cunningham |
Contact Details
Address: 12400 Race Track Road Tampa, Florida United States | |
Website | https://www.betterchoicecompany.com |
Stock Details
Ticker Symbol | BTTR |
Exchange | AMEX |
Fiscal Year | January - December |
Reporting Currency | USD |
CIK Code | 0001471727 |
CUSIP Number | 08771Y303 |
ISIN Number | US08771Y3036 |
Employer ID | 83-4284557 |
SIC Code | 2080 |
Key Executives
Name | Position |
---|---|
Kent Cunningham | Chief Executive Officer & Director |
Carolina Martinez | Chief Financial Officer, Secretary & Treasurer |
Tim Blankenbaker | Chief Growth Officer of Halo |
Latest SEC Filings
Date | Type | Title |
---|---|---|
Mar 31, 2025 | 8-K | Current Report |
Mar 31, 2025 | 8-K | Current Report |
Mar 31, 2025 | 10-K | Annual Report |
Mar 07, 2025 | DEFA14A | Filing |
Feb 20, 2025 | 8-K | Current Report |
Feb 14, 2025 | SCHEDULE 13G/A | [Amend] Filing |
Jan 28, 2025 | DEF 14A | Filing |
Jan 28, 2025 | 8-K | Current Report |
Jan 06, 2025 | PREM14A | Filing |
Dec 26, 2024 | 4 | Filing |