Better Choice Inc.

1.73
0.03 (1.76%)
At close: Apr 02, 2025, 3:59 PM
1.55
-10.07%
After-hours: Apr 02, 2025, 08:00 PM EDT

Company Description

Better Choice Company Inc. operates as an animal health and wellness company.

Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, chews, and grooming products.

The company provides its products for dogs, cats, and pet parents under the Halo and TruDog brand names.

Better Choice Company Inc. primarily sells its products through its online portals, as well as through online retailers and pet specialty stores.

It has operations in the United States, Canada, China, and Asia.

The company was formerly known as Sports Endurance, Inc. and changed its name to Better Choice Company Inc. in March 11, 2019.

Better Choice Company Inc. was founded in 1986 and is based in Tampa, Florida.

Better Choice Inc.
Better Choice  Inc. logo
Country United States
IPO Date Jun 16, 2010
Industry Packaged Foods
Sector Consumer Defensive
Employees 31
CEO Kent Cunningham

Contact Details

Address:
12400 Race Track Road
Tampa, Florida
United States
Website https://www.betterchoicecompany.com

Stock Details

Ticker Symbol BTTR
Exchange AMEX
Fiscal Year January - December
Reporting Currency USD
CIK Code 0001471727
CUSIP Number 08771Y303
ISIN Number US08771Y3036
Employer ID 83-4284557
SIC Code 2080

Key Executives

Name Position
Kent Cunningham Chief Executive Officer & Director
Carolina Martinez Chief Financial Officer, Secretary & Treasurer
Tim Blankenbaker Chief Growth Officer of Halo

Latest SEC Filings

Date Type Title
Mar 31, 2025 8-K Current Report
Mar 31, 2025 8-K Current Report
Mar 31, 2025 10-K Annual Report
Mar 07, 2025 DEFA14A Filing
Feb 20, 2025 8-K Current Report
Feb 14, 2025 SCHEDULE 13G/A [Amend] Filing
Jan 28, 2025 DEF 14A Filing
Jan 28, 2025 8-K Current Report
Jan 06, 2025 PREM14A Filing
Dec 26, 2024 4 Filing