Direct Line Insurance Group plc engages in the provision of general insurance products and services in the United Kingdom.

The company operates through Motor, Home, Rescue and Other Personal Lines, and Commercial segments.

It offers motor, home, van, landlord, rescue, pet, tradesperson, business, creditor and select, and travel insurance products, as well as commercial insurance for small and medium-sized enterprises.

The company also provides management, motor accident vehicle repair, insurance intermediary, support and operational, legal, software development, and breakdown recovery services.

It sells its insurance products directly, through price comparison websites and phone, and through partners and brokers under the Direct Line, Churchill, Privilege, Darwin, Green Flag, Direct Line for Business, DLG Partnerships, DLG Auto Services, and DLG Legal Services brands.

The company was formerly known as RBS Insurance Group Limited and changed its name to Direct Line Insurance Group plc in February 2012.

Direct Line Insurance Group plc was founded in 1985 and is based in Bromley, the United Kingdom.