Apple Inc. (AAPL)
NASDAQ: AAPL
· Real-Time Price · USD
196.25
-2.95 (-1.48%)
At close: Jun 13, 2025, 3:59 PM
196.44
0.10%
After-hours: Jun 13, 2025, 05:59 PM EDT
Apple Revenue Breakdown
| Period Ending | Sep 28, 2024 | Sep 30, 2023 | Sep 24, 2022 | Sep 25, 2021 | Sep 26, 2020 | Sep 28, 2019 | Sep 29, 2018 | Sep 30, 2017 | Sep 24, 2016 | Sep 26, 2015 | Sep 27, 2014 | Sep 28, 2013 | Sep 29, 2012 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mac Revenue | 29.98B | 29.36B | 40.18B | 35.19B | 28.62B | 25.74B | 25.48B | 25.85B | 22.83B | 25.47B | 24.08B | 5.71B | 32.42B |
| Mac Revenue Growth | +2.14% | -26.93% | +14.17% | +22.95% | +11.20% | +1.00% | -1.42% | +13.22% | -10.36% | +5.78% | +321.99% | -82.40% | n/a |
| Service Revenue | 96.17B | 85.2B | 78.13B | 68.42B | 53.77B | 46.29B | 37.19B | 29.98B | 20.63B | 23.23B | 6.09B | 31.98B | 80.48B |
| Service Revenue Growth | +12.87% | +9.05% | +14.18% | +27.26% | +16.15% | +24.47% | +24.05% | +45.34% | -11.19% | +281.21% | -80.95% | -60.26% | n/a |
| Wearables, Home and Accessories Revenue | 37.01B | 39.84B | 41.24B | 38.37B | 30.62B | 24.48B | 18.8B | 19.22B | 136.7B | 155.04B | 30.28B | 91.28B | 23.22B |
| Wearables, Home and Accessories Revenue Growth | -7.13% | -3.38% | +7.49% | +25.30% | +25.07% | +30.19% | -2.17% | -85.94% | -11.83% | +411.97% | -66.82% | +293.09% | n/a |
| iPad Revenue | 26.69B | 28.3B | 29.29B | 31.86B | 23.72B | 21.28B | 166.7B | 141.32B | 24.35B | 19.91B | 101.99B | 21.48B | n/a |
| iPad Revenue Growth | -5.67% | -3.39% | -8.07% | +34.30% | +11.48% | -87.23% | +17.96% | +480.41% | +22.30% | -80.48% | +374.75% | n/a | n/a |
| iPhone Revenue | 201.18B | 200.58B | 205.49B | 191.97B | 137.78B | 142.38B | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| iPhone Revenue Growth | +0.30% | -2.39% | +7.04% | +39.33% | -3.23% | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
Revenue by Geography
| Period Ending | Sep 28, 2024 | Sep 30, 2023 | Sep 24, 2022 | Sep 25, 2021 | Sep 26, 2020 | Sep 28, 2019 | Sep 29, 2018 | Sep 30, 2017 | Sep 24, 2016 | Sep 26, 2015 | Sep 27, 2014 | Sep 28, 2013 | Sep 29, 2012 | Sep 24, 2011 | Sep 25, 2010 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Americas Segment Revenue | 167.04B | 162.56B | 169.66B | 153.31B | 124.56B | 116.91B | 112.09B | 96.6B | 86.61B | 93.86B | 30.64B | 25.95B | 22.8B | 38.31B | 24.5B |
| Americas Segment Revenue Growth | +2.76% | -4.18% | +10.67% | +23.08% | +6.54% | +4.30% | +16.04% | +11.53% | -7.73% | +206.36% | +18.08% | +13.81% | -40.50% | +56.40% | n/a |
| Europe Segment Revenue | 101.33B | 94.29B | 95.12B | 89.31B | 68.64B | 60.29B | 62.42B | 54.94B | 49.95B | 50.34B | 68.91B | 66.2B | 60.95B | 27.78B | 18.69B |
| Europe Segment Revenue Growth | +7.46% | -0.87% | +6.51% | +30.11% | +13.85% | -3.42% | +13.62% | +9.98% | -0.76% | -26.95% | +4.10% | +8.61% | +119.41% | +48.61% | n/a |
| Greater China Segment Revenue | 66.95B | 72.56B | 74.2B | 68.37B | 40.31B | 43.68B | 51.94B | 44.76B | 48.49B | 58.72B | n/a | n/a | n/a | 5.44B | 3.98B |
| Greater China Segment Revenue Growth | -7.73% | -2.21% | +8.53% | +69.61% | -7.72% | -15.91% | +16.04% | -7.69% | -17.41% | n/a | n/a | n/a | n/a | +36.57% | n/a |
| Japan Segment Revenue | 25.05B | 24.26B | 25.98B | 28.48B | 21.42B | 21.51B | 21.73B | 17.73B | 16.93B | 15.71B | n/a | n/a | n/a | n/a | n/a |
| Japan Segment Revenue Growth | +3.28% | -6.62% | -8.80% | +32.98% | -0.41% | -1.04% | +22.56% | +4.76% | +7.78% | n/a | n/a | n/a | n/a | n/a | n/a |
| Rest Of Asia Pacific Segment Revenue | 30.66B | 29.61B | 29.38B | 26.36B | 19.59B | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| Rest Of Asia Pacific Segment Revenue Growth | +3.52% | +0.82% | +11.45% | +34.52% | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
Operating Expense Breakdown
| Period Ending | Mar 29, 2025 | Dec 28, 2024 | Sep 28, 2024 | Jun 29, 2024 | Mar 30, 2024 | Dec 30, 2023 | Sep 30, 2023 | Jul 1, 2023 | Apr 1, 2023 | Dec 31, 2022 | Sep 24, 2022 | Jun 25, 2022 | Mar 26, 2022 | Dec 25, 2021 | Sep 25, 2021 | Jun 26, 2021 | Mar 27, 2021 | Dec 26, 2020 | Sep 26, 2020 | Jun 27, 2020 | Mar 28, 2020 | Dec 28, 2019 | Sep 28, 2019 | Jun 29, 2019 | Mar 30, 2019 | Dec 29, 2018 | Sep 29, 2018 | Jun 30, 2018 | Mar 31, 2018 | Dec 30, 2017 | Sep 30, 2017 | Jul 1, 2017 | Apr 1, 2017 | Dec 31, 2016 | Sep 24, 2016 | Jun 25, 2016 | Mar 26, 2016 | Dec 26, 2015 | Sep 26, 2015 | Jun 27, 2015 | Mar 28, 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selling, General, and Administrative Revenue | 6.73B | 7.17B | 6.52B | 6.32B | 6.47B | 6.79B | 6.15B | 5.97B | 6.2B | 6.61B | 6.44B | 6.01B | 6.19B | 6.45B | 5.62B | 5.41B | 5.31B | 5.63B | 4.94B | 4.83B | 4.95B | 5.2B | 4.58B | 4.43B | 4.46B | 4.78B | 4.22B | 4.11B | 4.15B | 4.23B | 3.81B | 3.78B | 3.72B | 3.95B | 3.48B | 3.44B | 3.42B | 3.85B | 3.71B | 3.56B | 3.46B |
| Selling, General, and Administrative Revenue Growth | -6.23% | +10.00% | +3.21% | -2.29% | -4.69% | +10.32% | +2.98% | -3.68% | -6.14% | +2.59% | +7.12% | -2.92% | -3.97% | +14.83% | +3.77% | +1.84% | -5.63% | +14.08% | +2.17% | -2.44% | -4.71% | +13.52% | +3.43% | -0.72% | -6.79% | +13.45% | +2.63% | -1.01% | -1.91% | +10.93% | +0.82% | +1.75% | -5.78% | +13.33% | +1.19% | +0.53% | -11.04% | +3.86% | +3.96% | +3.01% | n/a |
| Research and Development Revenue | 8.55B | 8.27B | 7.76B | 8.01B | 7.9B | 7.7B | 7.31B | 7.44B | 7.46B | 7.71B | 6.76B | 6.8B | 6.39B | 6.31B | 5.77B | 5.72B | 5.26B | 5.16B | 4.98B | 4.76B | 4.57B | 4.45B | 4.11B | 4.26B | 3.95B | 3.9B | 3.75B | 3.7B | 3.38B | 3.41B | 3B | 2.94B | 2.78B | 2.87B | 2.57B | 2.56B | 2.51B | 2.4B | 2.22B | 2.03B | 1.92B |
| Research and Development Revenue Growth | +3.41% | +6.48% | -3.01% | +1.30% | +2.69% | +5.32% | -1.81% | -0.20% | -3.27% | +14.02% | -0.53% | +6.42% | +1.28% | +9.25% | +0.96% | +8.65% | +1.92% | +3.72% | +4.62% | +4.23% | +2.56% | +8.30% | -3.45% | +7.83% | +1.18% | +4.05% | +1.32% | +9.56% | -0.85% | +13.68% | +2.04% | +5.80% | -3.31% | +11.71% | +0.39% | +1.95% | +4.45% | +8.29% | +9.14% | +6.05% | n/a |