Apple Inc. (AAPL)
NASDAQ: AAPL
· Real-Time Price · USD
255.46
-1.41 (-0.55%)
At close: Sep 26, 2025, 3:59 PM
255.46
0.00%
After-hours: Sep 26, 2025, 07:57 PM EDT
Apple Revenue Breakdown
| Period Ending | Jun 28, 2025 | Mar 29, 2025 | Dec 28, 2024 | Sep 28, 2024 | Jun 29, 2024 | Mar 30, 2024 | Dec 30, 2023 | Sep 30, 2023 | Jul 1, 2023 | Apr 1, 2023 | Dec 31, 2022 | Sep 24, 2022 | Jun 25, 2022 | Mar 26, 2022 | Dec 25, 2021 | Sep 25, 2021 | Jun 26, 2021 | Mar 27, 2021 | Dec 26, 2020 | Sep 26, 2020 | Jun 27, 2020 | Mar 28, 2020 | Dec 28, 2019 | Sep 28, 2019 | Jun 29, 2019 | Mar 30, 2019 | Dec 29, 2018 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mac Revenue | 8.05B | 7.95B | 8.99B | 7.74B | 7.01B | 7.45B | 7.78B | 7.61B | 6.84B | 7.17B | 7.74B | 11.51B | 7.38B | 10.44B | 10.85B | 9.18B | 8.23B | 9.1B | 8.68B | 9.03B | 7.08B | 5.35B | 7.16B | 6.99B | 5.82B | 5.51B | 7.42B |
| Mac Revenue Growth | +1.22% | -11.55% | +16.05% | +10.49% | -5.93% | -4.23% | +2.18% | +11.32% | -4.58% | -7.33% | -32.79% | +55.89% | -29.26% | -3.84% | +18.24% | +11.45% | -9.53% | +4.92% | -3.95% | +27.59% | +32.29% | -25.27% | +2.42% | +20.12% | +5.57% | -25.66% | n/a |
| Service Revenue | 27.42B | 26.64B | 26.34B | 24.97B | 24.21B | 23.87B | 23.12B | 22.31B | 21.21B | 20.91B | 20.77B | 19.19B | 19.6B | 19.82B | 19.52B | 18.28B | 17.49B | 16.9B | 15.76B | 14.55B | 13.16B | 13.35B | 12.71B | 12.51B | 11.46B | 11.45B | 10.88B |
| Service Revenue Growth | +2.92% | +1.16% | +5.48% | +3.13% | +1.45% | +3.24% | +3.60% | +5.19% | +1.46% | +0.68% | +8.22% | -2.12% | -1.09% | +1.56% | +6.78% | +4.52% | +3.46% | +7.23% | +8.33% | +10.59% | -1.44% | +4.98% | +1.63% | +9.22% | +0.04% | +5.29% | n/a |
| Wearables, Home and Accessories Revenue | 7.4B | 7.52B | 11.75B | 9.04B | 8.1B | 7.91B | 11.95B | 9.32B | 8.28B | 8.76B | 13.48B | 9.65B | 8.08B | 8.81B | 14.7B | 8.79B | 8.78B | 7.84B | 12.97B | 7.88B | 6.45B | 6.28B | 10.01B | 6.52B | 5.53B | 5.13B | 7.31B |
| Wearables, Home and Accessories Revenue Growth | -1.57% | -35.97% | +29.92% | +11.67% | +2.33% | -33.80% | +28.22% | +12.53% | -5.40% | -35.05% | +39.71% | +19.37% | -8.20% | -40.10% | +67.34% | +0.11% | +11.98% | -39.59% | +64.69% | +22.11% | +2.64% | -37.22% | +53.53% | +18.01% | +7.72% | -29.82% | n/a |
| iPad Revenue | 6.58B | 6.4B | 8.09B | 6.95B | 7.16B | 5.56B | 7.02B | 6.44B | 5.79B | 6.67B | 9.4B | 7.17B | 7.22B | 7.65B | 7.25B | 8.25B | 7.37B | 7.81B | 8.44B | 6.8B | 6.58B | 4.37B | 5.98B | 4.66B | 5.02B | 4.87B | 6.73B |
| iPad Revenue Growth | +2.80% | -20.85% | +16.37% | -2.96% | +28.84% | -20.85% | +9.00% | +11.26% | -13.18% | -29.01% | +30.97% | -0.69% | -5.52% | +5.49% | -12.17% | +12.00% | -5.62% | -7.45% | +24.10% | +3.27% | +50.69% | -26.92% | +28.37% | -7.31% | +3.10% | -27.60% | n/a |
| iPhone Revenue | 44.58B | 46.84B | 69.14B | 46.22B | 39.3B | 45.96B | 69.7B | 43.8B | 39.67B | 51.33B | 65.78B | 42.63B | 40.66B | 50.57B | 71.63B | 38.87B | 39.57B | 47.94B | 65.6B | 26.44B | 26.42B | 28.96B | 55.96B | 33.36B | 25.99B | 31.05B | 51.98B |
| iPhone Revenue Growth | -4.82% | -32.25% | +49.58% | +17.63% | -14.51% | -34.06% | +59.12% | +10.43% | -22.72% | -21.96% | +54.31% | +4.82% | -19.59% | -29.40% | +84.29% | -1.77% | -17.46% | -26.92% | +148.06% | +0.10% | -8.78% | -48.24% | +67.73% | +28.38% | -16.31% | -40.27% | n/a |
Revenue by Geography
| Period Ending | Jun 28, 2025 | Mar 29, 2025 | Dec 28, 2024 | Sep 28, 2024 | Jun 29, 2024 | Mar 30, 2024 | Dec 30, 2023 | Sep 30, 2023 | Jul 1, 2023 | Apr 1, 2023 | Dec 31, 2022 | Sep 24, 2022 | Jun 25, 2022 | Mar 26, 2022 | Dec 25, 2021 | Sep 25, 2021 | Jun 26, 2021 | Mar 27, 2021 | Dec 26, 2020 | Sep 26, 2020 | Jun 27, 2020 | Mar 28, 2020 | Dec 28, 2019 | Sep 28, 2019 | Jun 29, 2019 | Mar 30, 2019 | Dec 29, 2018 | Sep 29, 2018 | Jun 30, 2018 | Mar 31, 2018 | Dec 30, 2017 | Sep 30, 2017 | Jul 1, 2017 | Apr 1, 2017 | Dec 31, 2016 | Sep 24, 2016 | Jun 25, 2016 | Mar 26, 2016 | Dec 26, 2015 | Sep 26, 2015 | Jun 27, 2015 | Mar 28, 2015 | Dec 27, 2014 | Sep 27, 2014 | Jun 28, 2014 | Mar 29, 2014 | Dec 28, 2013 | Sep 28, 2013 | Jun 29, 2013 | Mar 30, 2013 | Dec 29, 2012 | Sep 29, 2012 | Jun 30, 2012 | Mar 31, 2012 | Dec 31, 2011 | Sep 24, 2011 | Jun 25, 2011 | Mar 26, 2011 | Dec 25, 2010 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Americas Segment Revenue | 41.2B | 40.31B | 52.65B | 41.66B | 37.68B | 37.27B | 50.43B | 40.12B | 35.38B | 37.78B | 49.28B | 39.81B | 37.47B | 40.88B | 51.5B | 36.82B | 35.87B | 34.31B | 46.31B | 30.7B | 27.02B | 25.47B | 41.37B | 29.32B | 25.06B | 25.6B | 36.94B | 27.52B | 24.54B | 24.84B | 35.19B | 23.1B | 20.38B | 21.16B | 31.97B | 20.23B | 17.96B | 19.1B | 29.32B | 21.77B | 20.21B | 21.32B | 30.57B | 6.57B | 14.58B | 14.31B | 20.1B | 6.26B | 14.4B | 14.05B | 20.34B | 17.25B | 12.81B | 13.18B | 17.71B | 9.65B | 10.13B | 9.32B | 9.22B |
| Americas Segment Revenue Growth | +2.19% | -23.43% | +26.36% | +10.58% | +1.09% | -26.09% | +25.71% | +13.37% | -6.35% | -23.32% | +23.79% | +6.23% | -8.34% | -20.61% | +39.86% | +2.65% | +4.56% | -25.92% | +50.86% | +13.62% | +6.07% | -38.42% | +41.08% | +17.03% | -2.11% | -30.71% | +34.24% | +12.12% | -1.20% | -29.41% | +52.36% | +13.36% | -3.69% | -33.82% | +58.03% | +12.61% | -5.93% | -34.88% | +34.69% | +7.74% | -5.19% | -30.26% | +365.24% | -54.93% | +1.87% | -28.80% | +220.95% | -56.53% | +2.51% | -30.92% | +17.94% | +34.68% | -2.85% | -25.58% | +83.60% | -4.72% | +8.61% | +1.14% | n/a |
| Europe Segment Revenue | 24.01B | 24.45B | 33.86B | 24.92B | 21.88B | 24.12B | 30.4B | 22.46B | 20.2B | 23.95B | 27.68B | 22.8B | 19.29B | 23.29B | 29.75B | 20.79B | 18.94B | 22.26B | 27.31B | 16.9B | 14.17B | 14.29B | 23.27B | 14.95B | 11.93B | 13.05B | 20.36B | 15.38B | 12.14B | 13.85B | 21.05B | 13.01B | 10.68B | 12.73B | 18.52B | 10.84B | 9.64B | 11.54B | 17.93B | 10.58B | 10.34B | 12.2B | 17.21B | 19.92B | 8.09B | 10.23B | 13.07B | 17.4B | 7.61B | 9.8B | 12.46B | n/a | 8.24B | 8.81B | 11.26B | 7.4B | 7.1B | 6.03B | 7.26B |
| Europe Segment Revenue Growth | -1.80% | -27.78% | +35.86% | +13.89% | -9.28% | -20.64% | +35.32% | +11.18% | -15.62% | -13.50% | +21.43% | +18.19% | -17.18% | -21.72% | +43.07% | +9.77% | -14.92% | -18.46% | +61.57% | +19.24% | -0.85% | -38.58% | +55.71% | +25.33% | -8.65% | -35.89% | +32.38% | +26.73% | -12.34% | -34.24% | +61.84% | +21.86% | -16.16% | -31.25% | +70.83% | +12.43% | -16.40% | -35.67% | +69.54% | +2.27% | -15.26% | -29.10% | -13.60% | +146.25% | -20.91% | -21.75% | -24.86% | +128.51% | -22.31% | -21.37% | n/a | n/a | -6.47% | -21.76% | +52.17% | +4.21% | +17.77% | -16.94% | n/a |
| Greater China Segment Revenue | 15.37B | 16B | 18.51B | 15.03B | 14.73B | 16.37B | 20.82B | 15.08B | 15.76B | 17.81B | 23.91B | 15.47B | 14.6B | 18.34B | 25.78B | 14.56B | 14.76B | 17.73B | 21.31B | 7.95B | 9.33B | 9.46B | 13.58B | 11.13B | 9.16B | 10.22B | 13.17B | 11.41B | 9.55B | 13.02B | 17.96B | 9.8B | 8B | 10.73B | 16.23B | 8.79B | 8.85B | 12.49B | 18.37B | 12.52B | 13.23B | 16.82B | 16.14B | n/a | 5.93B | 9.29B | 8.84B | n/a | 4.64B | 8.21B | 6.83B | n/a | 2.01B | 2.65B | 3.55B | 1.11B | 1.51B | 1.38B | 1.43B |
| Greater China Segment Revenue Growth | -3.96% | -13.56% | +23.15% | +2.07% | -10.04% | -21.36% | +38.02% | -4.28% | -11.53% | -25.49% | +54.52% | +5.93% | -20.38% | -28.86% | +77.04% | -1.35% | -16.73% | -16.82% | +168.22% | -14.82% | -1.33% | -30.37% | +21.95% | +21.59% | -10.38% | -22.41% | +15.41% | +19.47% | -26.67% | -27.47% | +83.21% | +22.45% | -25.38% | -33.92% | +84.78% | -0.71% | -29.14% | -32.04% | +46.77% | -5.38% | -21.36% | +4.21% | n/a | n/a | -36.11% | +5.03% | n/a | n/a | -43.49% | +20.25% | n/a | n/a | -24.05% | -25.49% | +219.53% | -26.42% | +9.18% | -3.49% | n/a |
| Japan Segment Revenue | 5.78B | 7.3B | 8.99B | 5.93B | 5.1B | 6.26B | 7.77B | 5.5B | 4.82B | 7.18B | 6.75B | 5.7B | 5.45B | 7.72B | 7.11B | 5.99B | 6.46B | 7.74B | 8.29B | 5.02B | 4.97B | 5.21B | 6.22B | 4.98B | 4.08B | 5.53B | 6.91B | 5.16B | 3.87B | 5.47B | 7.24B | 3.86B | 3.62B | 4.49B | 5.77B | 4.32B | 3.53B | 4.28B | 4.79B | 3.93B | 2.87B | 3.46B | 5.45B | n/a | 2.56B | n/a | 4.95B | n/a | 2.54B | 3.13B | 4.44B | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| Japan Segment Revenue Growth | -20.77% | -18.79% | +51.65% | +16.26% | -18.60% | -19.38% | +41.09% | +14.19% | -32.82% | +6.23% | +18.51% | +4.66% | -29.49% | +8.68% | +18.63% | -7.32% | -16.51% | -6.55% | +64.94% | +1.15% | -4.61% | -16.34% | +24.91% | +22.05% | -26.21% | -19.94% | +33.89% | +33.46% | -29.28% | -24.44% | +87.58% | +6.46% | -19.20% | -22.22% | +33.35% | +22.53% | -17.57% | -10.70% | +22.02% | +36.80% | -16.92% | -36.55% | n/a | n/a | n/a | n/a | n/a | n/a | -18.88% | -29.44% | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| Rest Of Asia Pacific Segment Revenue | 7.67B | 7.29B | 10.29B | 7.38B | 6.39B | 6.72B | 10.16B | 6.33B | 5.63B | 8.12B | 9.54B | 6.37B | 6.15B | 7.04B | 9.81B | 5.19B | 5.39B | 7.54B | 8.22B | 4.13B | 4.2B | 3.88B | 7.38B | 3.66B | 3.59B | 3.62B | 6.93B | 3.43B | 3.17B | 3.96B | 6.85B | 2.81B | 2.73B | 3.79B | 5.86B | 2.67B | 2.38B | 3.16B | 5.45B | n/a | n/a | n/a | 5.23B | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| Rest Of Asia Pacific Segment Revenue Growth | +5.25% | -29.16% | +39.39% | +15.54% | -4.95% | -33.84% | +60.51% | +12.45% | -30.66% | -14.85% | +49.62% | +3.63% | -12.67% | -28.22% | +88.94% | -3.76% | -28.49% | -8.28% | +99.10% | -1.62% | +8.08% | -47.34% | +101.81% | +1.87% | -0.72% | -47.82% | +102.04% | +8.27% | -19.98% | -42.24% | +143.71% | +3.04% | -28.09% | -35.27% | +119.42% | +12.51% | -24.82% | -42.02% | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
Operating Expense Breakdown
| Period Ending | Jun 28, 2025 | Mar 29, 2025 | Dec 28, 2024 | Sep 28, 2024 | Jun 29, 2024 | Mar 30, 2024 | Dec 30, 2023 | Sep 30, 2023 | Jul 1, 2023 | Apr 1, 2023 | Dec 31, 2022 | Sep 24, 2022 | Jun 25, 2022 | Mar 26, 2022 | Dec 25, 2021 | Sep 25, 2021 | Jun 26, 2021 | Mar 27, 2021 | Dec 26, 2020 | Sep 26, 2020 | Jun 27, 2020 | Mar 28, 2020 | Dec 28, 2019 | Sep 28, 2019 | Jun 29, 2019 | Mar 30, 2019 | Dec 29, 2018 | Sep 29, 2018 | Jun 30, 2018 | Mar 31, 2018 | Dec 30, 2017 | Sep 30, 2017 | Jul 1, 2017 | Apr 1, 2017 | Dec 31, 2016 | Sep 24, 2016 | Jun 25, 2016 | Mar 26, 2016 | Dec 26, 2015 | Sep 26, 2015 | Jun 27, 2015 | Mar 28, 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selling, General, and Administrative Revenue | 6.65B | 6.73B | 7.17B | 6.52B | 6.32B | 6.47B | 6.79B | 6.15B | 5.97B | 6.2B | 6.61B | 6.44B | 6.01B | 6.19B | 6.45B | 5.62B | 5.41B | 5.31B | 5.63B | 4.94B | 4.83B | 4.95B | 5.2B | 4.58B | 4.43B | 4.46B | 4.78B | 4.22B | 4.11B | 4.15B | 4.23B | 3.81B | 3.78B | 3.72B | 3.95B | 3.48B | 3.44B | 3.42B | 3.85B | 3.71B | 3.56B | 3.46B |
| Selling, General, and Administrative Revenue Growth | -1.16% | -6.23% | +10.00% | +3.21% | -2.29% | -4.69% | +10.32% | +2.98% | -3.68% | -6.14% | +2.59% | +7.12% | -2.92% | -3.97% | +14.83% | +3.77% | +1.84% | -5.63% | +14.08% | +2.17% | -2.44% | -4.71% | +13.52% | +3.43% | -0.72% | -6.79% | +13.45% | +2.63% | -1.01% | -1.91% | +10.93% | +0.82% | +1.75% | -5.78% | +13.33% | +1.19% | +0.53% | -11.04% | +3.86% | +3.96% | +3.01% | n/a |
| Research and Development Revenue | 8.87B | 8.55B | 8.27B | 7.76B | 8.01B | 7.9B | 7.7B | 7.31B | 7.44B | 7.46B | 7.71B | 6.76B | 6.8B | 6.39B | 6.31B | 5.77B | 5.72B | 5.26B | 5.16B | 4.98B | 4.76B | 4.57B | 4.45B | 4.11B | 4.26B | 3.95B | 3.9B | 3.75B | 3.7B | 3.38B | 3.41B | 3B | 2.94B | 2.78B | 2.87B | 2.57B | 2.56B | 2.51B | 2.4B | 2.22B | 2.03B | 1.92B |
| Research and Development Revenue Growth | +3.70% | +3.41% | +6.48% | -3.01% | +1.30% | +2.69% | +5.32% | -1.81% | -0.20% | -3.27% | +14.02% | -0.53% | +6.42% | +1.28% | +9.25% | +0.96% | +8.65% | +1.92% | +3.72% | +4.62% | +4.23% | +2.56% | +8.30% | -3.45% | +7.83% | +1.18% | +4.05% | +1.32% | +9.56% | -0.85% | +13.68% | +2.04% | +5.80% | -3.31% | +11.71% | +0.39% | +1.95% | +4.45% | +8.29% | +9.14% | +6.05% | n/a |