Asana, Inc., together with its subsidiaries, operates a work management platform for individuals, team leads, and executives in the United States and internationally.

The company's platform enables teams to orchestrate work from daily tasks to cross-functional strategic initiatives; and manages product launches, marketing campaigns, and organization-wide goal settings.

It serves customers in industries, such as technology, retail, education, non-profit, government, healthcare, media, and financial services.

The company was formerly known as Smiley Abstractions, Inc. and changed its name to Asana, Inc. in July 2009.

Asana, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.