Gap Inc. (GAP)

GAP doubles down on Athleta despite an 8% comp sales drop, betting that a brand reset can reignite its activewear edge.

GAP is reinvigorating its brands with fresh relevance, modern expression and deeper consumer engagement. Efforts to reignite the namesake brand drive performance.

Gap Inc. invests millions in Gallatin facility with a focus on robotics and automation, creating 100 new jobs while strengthening American operations.

Gap is seeing its turnaround efforts taking hold, but the retailer still faces tariff threats and slower momentum at sister brands Banana Republic and Athleta.

I see Gap as a compelling value buy after its recent dip, with a low P/E and strong balance sheet supporting my bullish stance. Gap's core brands are showing solid comparable sales growth, especially ...

GAP posts Q1 fiscal 2025 gains on strong brand performance and cost management efforts.

GAP beat Q1 estimates and rallied 31% in 3 months - so why did the stock plunge 15%? Tariff risks and brand struggles may hold the answer.